eCommerce and Digital Marketing Manager

eCommerce and Digital Marketing Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

The eCommerce Digital Marketing Manager will support the delivery of Kimberly-Clark Professional’s strategic business plan and “must-win” focus on omnichannel growth.  The primary purpose of this position is to recommend, execute and analyze digital marketing programs to meet defined revenue and ROI targets. This role will be responsible for developing a comprehensive digital marketing plan, in conjunction with sales, for Amazon and other KCP Pure play eCommerce partners and managing the ongoing optimization of budget allocations to ensure the highest return on investments. This role will frequently interact with key distributors such as Amazon and Walmart in developing KCP’s digital marketing strategy.

In this role, you will: 

• Analyze Amazon, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
• Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio.
• Develop strategies to improve the organic ranking of KCP products, including continuous keyword research, and identify white space to accelerate growth of the existing portfolio of products. Plan and execute product launches for all new products for fast sales growth in key categories.
• Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance
• Optimize PPC campaigns to achieve sales and margin goal. Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
• Oversee strategy and execution of Sponsored Products/Brands/Display advertising. Develop creative, work with Creative team, and write copy. Troubleshoot any issues that arise through moderation, A/B testing and track performance.
• Explore and implement marketing and deals (promotions, coupons, Lightning Deals, Amazon Live, Posts, virtual product bundles)
• Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to develop robust reporting tools and KPI’s to understanding consumer behavior, advertising ROI, measuring organic search ranking.
• Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions).
• Prioritize work with Amazon and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for Amazon and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing. This position will also be responsible for building business plans to expand on Walmart.com and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development ideas. Additionally, build and share best practices in eCommerce demand generation with marketing, sales, global eCommerce and other relevant teams

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree with 3+ years marketing, eCommerce, or online merchandising experience.
• Demonstrated ability in campaign analysis and commercial program optimization
• Experience developing and executing commercial marketing plans
• Demonstrated ability in ROI analysis and commercial program optimization
• Working knowledge of digital KPIs
• Budget planning and management experience
• First-class influencing skills, including experience working within a large matrixed organization.
• Strong analytical, interpersonal and project-management skills
• Must be detail-oriented and deadline focused
• Previous experience leading cross-functional teams in planning and execution
• Able to work in a matrix organization driving collaboration across functions and stakeholders
• History of working with sales, marketing teams and large customers to drive growth initiatives
• Able to inspire, motivate and lead cross-functional teams to achieve outstanding results
• Demonstrative positive energy to effectively represent KCP internally and externally

Preferred:

• Experience with Amazon and Walmart Advertising
• History of working with sales, marketing teams and large customers to drive growth initiatives

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to

Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Salary Range: 105,740 – 130,620 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary LocationRoswell Building 300

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time