As an Email Marketing & Automation Specialist you will be a part of a Digital team, a small group of highly skilled and engaged specialists, working to provide the right digital content and experience through the right channels by understanding customer journeys and what drives customers’ behaviours and preferences.
Supported by experts at Lyreco group level, you will cover Email marketing strategy for Czech Republic, Austria, Slovakia and Hungary. This means you will get to know customer behaviour from 4 different markets and their benchmarks.
We are looking for Thinker 50:50 Hands-on Executor.
Thinker is able to identify and plan successful campaigns across multiple channels. Hands-on Executor comes up with creative ideas, executes them on time and does follow-up on them.
Key responsibilities
- Understand, map out and implement Customer Journeys
- Creating Email marketing assets (Emails, Landing pages, Forms) based on defined Campaign KPIs
- Creating Campaign flows to support acquisition and retention marketing activities
- Learning Eloqua - one of the most complex Email Marketing Automation tool and fulfilling its potential
- Understanding key Email Marketing metrics and bringing new ideas and solutions to utilize the potential of Customer database to maximum
- Making suggestions to improve email strategy
- Sent newsletters performance reporting and subsequent optimization
- Working together with local marketing team: Product managers, Content specialists, Translators, Data performance Analyst and Digital campaign manager
Required personal profile, qualifications and skills
- At least 3+ years of marketing experience and at least one year of working with marketing automation or emailing platforms
- Solid copywriting skills and experience creating marketing content. The more types of content you’re familiar with, the better—blogs, emails, web page content, and other key assets.
- Driven by metrics and their growing numbers
- Being comfortable with new technologies and having a passion for learning
- English at level at least B1
- Additional marketing certifications are plus
- Understanding HTML code and a knowledge of digital marketing trends
- Graphics design skills is an advantage
What you might like about this role:
- Working with rich customer behaviour data
- Creating highly segmented email lists to continue engaging with potential and existing customers
- Mastering all possibilities and applying innovations of Marketing automation
- Making data driven decisions
Benefits for you:
- Flexibility and 50% remote work
- Training and development
- 5 extra days of holiday after 1 year
- Multisport card, anniversary contributions
- Referral programme - refer a new colleague and get 700€ :-)
- International collaboration with our teams based around the world
Salary:
- from 1900 €, dependant on experience.
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Top Skills
What We Do
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe.
A global workplace solutions company with 12,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change.
To learn more about Lyreco – check out our website
