Job posting title
E-Commerce Specialist
Job summary
The E-Commerce Specialist is responsible for managing ESET Latin America's online sales, focusing on the SMB segment, in order to position the Company in that channel.
Job description
FUNCTIONAL RESPONSIBILITIES AND DUTIES
• Plan, execute and monitor online advertising campaigns, in accordance with the corporate guidelines and objectives.
• Inform the Development Area in case of any damage to the SMB Online Store.
• Develop media plans to increase traffic and ensure compliance with online-based objectives for lead generation, trial downloads and online sales.
• Optimize the design and functionality of the store, so that it is attractive to the income and purchase.
• Generate online sales reports SMB, by country, by product, by payment method, among others - monthly and quarterly.
• Request advertising pieces for the current campaigns, coordinating their design with ESET's designer, and working together with ESET's Communication Analyst to verify that the text conveys the right message.
• Suggest changes in product prices, conditions or licensing methods in light of the Company's pricing and sales strategy vs. the competition and traditional channel.
• Coordinate and ensure the correct implementation of campaign tracking codes in order to generate performance, conversion rates and ROI reports. Evaluate performance and propose adjustments and improvements.
• Elaborate the forecast, taking into account sales of new licenses and renewals.
• Manage the assigned budget according to the proposed objectives, by campaign. Carry out frequent analysis to optimize investment, consumption and performance of these campaigns.
• Define the strategy for the online Marketing campaigns in Brazil and provide support for their implementation, monitoring and analyzing them. Collaborate with Distributors and Partners’ campaigns, and to create, manage and maintain their campaigns if they require so.
• Keep up to date with new technologies, proposing actions and media plans that are at the forefront of the industry.
• Search for alternative and complementary marketing channels to ESET's online store in order to boost online sales, namely marketplaces, presence in Mercado Libre and other e-commerce portals and platforms that legally market software.
• Implement customer journey strategy that allows the acquisition and renewal of cross channel licenses.
• Interact with ESET NORAM for administrative payment issues.
• Interact with ESET HQ for product updates.
• Comply with the Information Security Policies and Directives defined by the Company.
• Integrate ESET Latin America's values into every decision and day-to-day behavior, making them a pillar of the corporate culture and transmitting them in every task.
REQUIREMENTS
Education:
• Complete or incomplete university studies in Advertising or Marketing. Or else, PR, Administration and/or Software Engineering
Experience:
• From 3 to 5 years working experience in E-Commerce
Knowledge:
• Use of Office Package. Specially for reports.
• Google Adwords and other online-based platforms.
• Google Analytics.
• Email Marketing
• QlikSense, Google DataStudio or other similar Business Intelligence tools.
• E-commerce tools and payment gateways
Language:
• English: Advanced level
ADDITIONAL INFORMATION
Travel:
• 0%
Confidential information:
• High level
Job requisition
JR-04854 E-Commerce Specialist (Open)
Primary location
Buenos Aires
Additional locations
Time type
Full time
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages.
Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background.
And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it.
Put simply - when technology enables progress, ESET is here to protect it.
ESET - Progress. Protected.
Visit www.eset.com to learn more
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