Manager, E-Commerce Optimization & Platform

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary Purpose:
The E-Commerce Optimization & Platform Manager leads initiatives to improve site performance, develop and execute SEO strategies, and oversee SFCC and platform enhancements for brand's e-commerce site. This managerial role ensures smooth technical operations while collaborating cross-functionally with Site Merchandising, Sales, and Marketing teams to deliver superior customer experience and drive conversion. The manager will also liaise with external vendors and Digital COE teams to align on scalable, high-impact solutions.
Key Responsibilities :
Site Performance & Conversion Optimization

• Monitor and analyze Core Web Vitals and UX metrics for site performance improvement
• Identify and recommend UI/UX enhancements based on customer behavior analysis
• Design, execute, and report A/B testing to optimize conversion funnels

SEO Strategy & Execution

• Manage metadata, title tags, alt attributes, and structured data implementation
• Optimize category and PDP content with SEO-friendly copy and keyword alignment
• Monitor SEO KPIs via Google Search Console, Google Analytics, and other tools

CMS Operations & Structural Optimization

• Implement and QA updates to categories, banners, and PDP layouts via CMS
• Advise on SEO-optimized template structures, H-tag usage, breadcrumbs, and internal linking
• C oordinate with external CMS vendors for accurate and timely implementation
• Support UX/platform development projects with COE and local IT teams
• Prepare and manage platform enhancement requests and track delivery timelines
• Ensure mobile-first, accessible, and SEO-compliant platform behavior through c ross-functional c ollaboration
• Work closely with Site Merchandising team on category planning and product placement
• Align with Sales/Planning team to ensure timely and strategic product exposure
• Support marketing team with SEO insights and implementation on campaign and landing pages

Qualifications:

• 5+ years of relevant experience with min 2+ years of inhouse e-commerce operations or digital optimization roles
• Hands-on experience with CMS platforms (e.g., Salesforce Commerce Cloud, Shopify)
• Understanding of basic HTML/CSS and structured data for SEO
• Proficiency in tools such as Google Analytics, Google Search Console, and SEO platforms . Familiarity with analytics tools such as Contentsquare, Optimizely .
• Strong task management, communication, and cross-functional coordination skills
• Ability to collaborate in a global work environment
• Reading and writing English with support is a must
  Verbal communication is a plus.

Preferred Qualifications

• Experience in the fashion or apparel industry
• Knowledge of mobile UX best practices and accessibility standards

Key Performance Indicators (KPIs)

• Improvement in CVR, bounce rate, and PDP engagement metrics
• Growth in organic search traffic and keyword rankings
• CMS accuracy and on-time update performance
• Execution and outcome of A/B test initiatives
• Timely implementation of platform enhancements

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com .
General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company's 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits
General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation.