Sr. Manager, Brand Marketing

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Job Summary
We are seeking a strategic and experienced brand marketer to support the Director, Brand marketing in developing a brand vision and strategy to enhance brand equity, visibility, and market positioning. This role requires a combination of creative vision, business acumen, and leadership skills to drive impactful marketing campaigns for Japan that attract new customers, engage existing customers, and drive revenue growth.
This role serves as a key pillar with Brand Marketing, contributing to brand building and new customer acquisition The key responsibility is shaping the Japan strategy under the guideline of the Director, Brand marketing, by combining a deep understanding of the global brand with local market dynamics and consumer insights. The Brand Manager will lead the development of strategies tailored for Japan, ensuring they are relevant, competitive, and growth-driven.
In addition, this role will collaborate closely with the global brand team as well as cross-functional partners in Japan (e.g., PR, Retail Marketing, eCOM, Sales) to translate the strategy into cohesive execution across all consumer touchpoints.
Key Responsibilities

• Marketing Strategy Deployment and Implementation: Support the Director, Brand marketing of Coach Japan Marketing in developing a brand vision and strategy for Japan that aligns with global brand priorities and is tailored to Japan's consumer and market landscape.
• Brand Guidance and Seamless Implementation: Understand the global guidance and reflect it on local execution across all touchpoints ensuring attractiveness, relevancy for Japan. By providing guidance and monitoring execution, it enables all functions to deliver the plans with consistency under the strategy.
• Communication and Assets Strategy : Develop local communication strategy and relevant claim using STDC frame per campaign under the global concept. Identify the right assets based on audience insights and guidance cross functions to deliver the plan with alignment.
• eCOM Guideline Communication and Assets : Develop the brief for eCOM contents to reinforce branding and conversion understanding consumer journey. Guide eCOM team to implement the contents on strategy providing the right assets.
• Creative Strategy and Implementation : Lead to deliver the right assets under the communication strategy. Engage the global team to reflect local insights and develop local assets with alignment.
• Campaign Planning: Support the Director, Brand marketing to develop Japan marketing calendar planning within the See-Think-Do-Care framework. Identify growth opportunities and initiate action plans.
• Global & Regional Marketing Liaison: Closely work with global marketing and communicate Japan's strategy and needs to global teams under guidance from the Director, Brand marketing.
• Campaign Orchestration: Brief other marketing functions to develop orchestration plans based on campaign KPIs, consolidate the plans, and discuss with functions to revise the plan to achieve campaign targets under guidance from the Director, Brand marketing and support cross functional team to ensure high-quality execution across all initiatives.
• Campaign Performance Tracking: Closely monitor campaign performance with Marketing Analytics. Media team and propose in-campaign optimizations especially from branding & communication perspective.
• Budget management : Support the Director, Brand marketing to plan and control budget.

Qualifications:

• Experience: 7+ years of experience in branding, marketing in local position, Japan market.
• Proven experience in local branding in Gaishi companies as brand manager.
• Experience of developing local communication, creating assets for digital & social media.
• FMCG background preferred.
• Knowledge of basic media planning, retail marketing, and PR & Social.
• Strategic and consumer-centric mindset.
• Fact based decision making owning purpose, but flexible
• Solid leadership skills: strong ownership & action oriented
• People management experience, min.2yrs
• Team player who fosters partnerships within and outside the marketing department.
• Fluent in written and spoken in Japanese and English
• Influencing persuasion skill
• Experienced in multinational fast paced matrix organization with diverse background counterparts.
• Growth mindset, self starter and proactive

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company's 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits
General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation.