The Role
Support daily Shopify Plus e-commerce operations: maintain product catalogs, coordinate product launches, execute merchandising updates, run QA, manage automations, and produce reporting and analytics to inform leadership.
Summary Generated by Built In
DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly organized and detail-oriented E-Commerce Operations Associate to support the daily operations of our Shopify Plus e-commerce business.
Reporting to the Senior E-Commerce Merchandising Manager, this role is responsible for maintaining product catalogs, supporting product launches, ensuring website accuracy, assisting with merchandising execution, and generating operational reports that help drive business decisions. This is an excellent opportunity for someone who enjoys working behind the scenes, has exceptional attention to detail, and thrives in a fast-paced ecommerce environment.
Responsibilities
- Build, maintain, and organize product catalogs within Shopify Plus
- Create and update products, variants, pricing, SKUs, UPCs, collections, tags, product descriptions, metafields, SEO information, and product attributes
- Perform bulk product uploads and edits using CSV imports and Shopify bulk editing tools
- Maintain accurate product information across all ecommerce channels
- Ensure consistency across sizing, colors, fabrics, collections, product categories, and merchandising attributes
- Conduct quality assurance checks after imports and product updates to ensure data accuracy. Product Launch Coordination
- Support product launches by maintaining launch timelines and readiness checklists
- Coordinate with Creative and Marketing teams to ensure product photography, imagery, copy, and digital assets are delivered on time
- Verify product pages are complete before launch, including:
- Images
- Pricing
- Product descriptions
- Size guides
- Variants
- Inventory availability
- SEO fields
- Perform pre-launch and post-launch quality assurance testing across desktop and mobile devices
- Help identify and resolve launch issues before products go live Merchandising Support
- Assist with daily merchandising updates within Shopify Plus
- Maintain collections, featured products, product badges, promotional placements, and cross-sell recommendations
- Support seasonal launches, promotional campaigns, and homepage merchandising updates
- Ensure products are properly categorized and easy for customers to discover Reporting & Analytics
- Generate daily, weekly, and monthly e-commerce reports for leadership
- Monitor key business metrics including:
- Best-selling products
- Inventory levels
- Sell-through rates
- New product performance
- Collection performance
- Website traffic
- Conversion trends
- Support Google Analytics 4 (GA4) reporting by pulling standard ecommerce reports and identifying unusual performance trends
- Maintain reporting dashboards using Excel, Google Sheets, and Shopify Analytics Shopify Operations & Automation
- Support the day-to-day administration of Shopify Plus
- Assist in maintaining Shopify automations and operational workflows
- Ensure new products, collections, and merchandising updates align with automation rules and business processes
- Help troubleshoot operational issues related to product setup, merchandising, or automation workflows
- Maintain documentation for ecommerce processes, workflows, and standard operating procedures Cross-Functional Collaboration
- Partner closely with E-Commerce, Marketing, Creative, Inventory Planning, Customer Service, Warehouse Operations, and Production teams
- Support product launches, inventory updates, promotional campaigns, and seasonal merchandising initiatives
- Communicate launch readiness and operational issues to appropriate stakeholders Continuous Improvement
- Identify opportunities to improve product setup processes, reporting efficiency, and merchandising workflows
- Stay current on Shopify Plus features, ecommerce best practices, and emerging digital commerce technologies
- Support process improvements that enhance operational accuracy and scalability
Product Catalog Management
Qualifications
- Bachelor's degree or equivalent experience in Business, Marketing, E-commerce, Operations, or a related field
- 2+ years of e-commerce operations or Shopify administration experience
- Strong hands-on experience with Shopify or Shopify Plus
- Advanced proficiency in Microsoft Excel and Google Sheets, including:
- VLOOKUP/XLOOKUP
- INDEX/MATCH
- Pivot Tables
- Filters
- Data Validation
- CSV Imports & Exports
- Experience maintaining product catalogs and performing bulk product uploads
- Basic working knowledge of Google Analytics 4 (GA4)
- Exceptional attention to detail and strong quality assurance skills
- Excellent organizational and time management abilities
- Comfortable managing multiple priorities in a fast-paced environment
- Strong written and verbal communication skills
- Self-motivated with a proactive, problem-solving mindset
Skills Required
- Bachelor's degree or equivalent experience in Business, Marketing, E-commerce, Operations, or related field
- 2+ years of e-commerce operations or Shopify administration experience
- Hands-on experience with Shopify or Shopify Plus
- Advanced proficiency in Microsoft Excel and Google Sheets (VLOOKUP/XLOOKUP, INDEX/MATCH, Pivot Tables, Filters, Data Validation)
- Experience with CSV imports/exports and bulk product uploads/edits
- Basic working knowledge of Google Analytics 4 (GA4)
- Experience maintaining product catalogs, SKUs, variants, metafields, SEO fields, and product attributes
- Exceptional attention to detail and strong quality assurance skills
- Excellent organizational, time management, and communication skills
- Self-motivated, proactive problem-solving mindset; comfortable managing multiple priorities in a fast-paced environment
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The Company
What We Do
Silhouette America is a leading manufacturer of arts and crafts products, focusing primarily on personal desktop cutting systems. The company empowers creativity for crafters and makers through the production of electronic cutting machines, such as the Cameo and Portrait series, and accompanying intuitive design software, providing precision and control for a wide variety of creative projects.
