E-Commerce Marketing Specialist

Posted Yesterday
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Riyadh, SAU
In-Office
Mid level
Events • Mobile • Software • Travel
The Role
Plan and run performance marketing campaigns across paid channels, optimize SEO/SEM and product listings, manage CRM/email retention, track metrics (CTR, ROAS, conversion), coordinate promotions, and produce regular performance reports with cross-functional teams.
Summary Generated by Built In

The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.

Key Responsibilities:
  • Execute performance marketing campaigns across Meta, Google, and other platforms.
  • Manage SEO/SEM and optimize product listings to improve visibility and ranking.
  • Coordinate promotional campaigns aligned with the marketing calendar.
  • Track key metrics including traffic, CTR, conversion rate, and ROAS.
  • Collaborate with creative, content, and product teams on campaign execution.
  • Manage CRM and email marketing for retention and re-engagement.
  • Prepare weekly and monthly performance reports and insights.

Requirements
  • Bachelor’s degree in Marketing, E-Commerce, or related field.
  • 2–4 years of experience in digital or e-commerce marketing.
  • Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.
  • Knowledge of SEO principles and e-commerce CMS platforms.
  • Data-driven mindset with strong attention to detail.

Skills Required

  • Bachelor's degree in Marketing, E-Commerce, or related field
  • 2-4 years of experience in digital or e-commerce marketing
  • Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools
  • Knowledge of SEO principles and e-commerce CMS platforms
  • Data-driven mindset with strong attention to detail
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The Company
133 Employees
Year Founded: 2014

What We Do

webook.com is a Saudi Arabia-based super-app for entertainment, travel, and lifestyle. It serves as a one-stop platform for users to discover and book tickets for concerts, sporting events, cultural shows, flights, hotels, and restaurants. The platform integrates various services to provide a seamless experience for planning trips and outings, offering features like event notifications, secure ticket reselling, and dining reservations.

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