E-Commerce Manager

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

Please note that this is a hybrid position of 3-4 days/week in our Los Angeles office

We’re looking for a highly analytical and strategic E-Commerce Marketing Manager to lead site performance, content strategy, and digital merchandising. This role sits at the intersection of marketing, analytics, and customer experience — responsible for turning data into actionable insights that drive conversion, revenue, and customer lifetime value.

The ideal candidate is equal parts strategist and operator: comfortable digging into performance metrics, building testing roadmaps, and executing site content updates that optimize the full funnel experience.

What You'll Do
E-Commerce Strategy & Performance

• Collaborate with cross-functional teams to optimize core e-commerce KPIs: conversion rate (CVR), average order value (AOV), revenue per visitor (RPV), bounce rate, and customer lifetime value (LTV).
• Build weekly/monthly performance reporting and deliver actionable insights to leadership.
• Identify revenue opportunities through funnel analysis, cohort analysis, and customer behavior insights.
• Partner with growth, lifecycle, and paid media teams to align site strategy with acquisition and retention initiatives.

Site Content & Merchandising

• Own homepage, landing page, and collection page merchandising strategy.
• Develop and manage the site content calendar aligned to campaigns, product launches, and seasonal moments.
• Optimize product sorting, collections, cross-sells, and upsells to maximize AOV and conversion.
• Collaborate with cross functional teams to align on and execute on site promo strategy
• Ensure site content reflects brand storytelling while driving measurable performance outcomes.
• Collaborate with creative and product teams to brief and execute site updates.

Testing & Optimization

• Develop and execute A/B and multivariate testing roadmap.
• Test pricing, promotional messaging, product placement, navigation, and content hierarchy.
• Leverage data tools (GA4, Shopify analytics, Posthog, heatmaps, etc.) to inform hypotheses and prioritize experiments.
• Report on test results and scale winning initiatives.

Customer Journey & UX Optimization

• Map and optimize the full customer journey across desktop and mobile.
• Identify friction points in the funnel and implement data-backed improvements.
• Use behavioral tools (heatmaps, session recordings, surveys) to inform UX decisions.

Cross-Functional Collaboration

• Partner with Product, Creative, Paid Media, CRM, and Tech teams to ensure site execution aligns with broader marketing goals.
• Coordinate with inventory and planning teams to align merchandising with stock levels and sell-through goals.

What You Have

• 3–5+ years of experience in e-commerce, digital marketing, or site merchandising.
• Strong analytical skills with hands-on experience in GA4, Shopify (or similar platform), Looker/Tableau, and A/B testing tools.
• Proven track record of driving measurable improvements in conversion rate and revenue.
• Experience managing homepage and category merchandising strategy.
• Comfortable translating data into strategy and clearly communicating insights.
• Strong project management skills and ability to manage multiple priorities.
• Highly detail-oriented with strong ownership mindset.

Nice to Have

• Experience in DTC or subscription-based e-commerce.
• Experience with personalization tools.
• Familiarity with CRO best practices and UX principles.

What Success Looks Like

• Consistent growth in site CVR, AOV, and revenue per visitor.
• Clear, repeatable testing roadmap with measurable wins.
• Highly optimized site merchandising aligned to business goals.
• Strong cross-functional collaboration and operational excellence.

The base salary range for this full-time position is $100,000-$125,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities.

We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. 

We have an office you’ll enjoy going to.

We work in our office Tuesday - Thursday. Monday and Friday are remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime. 

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!

Plus those special extra things.

We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints. 

MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law.  In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.