E-Business Manager

Location: Panamá, Panamá City

Reports to: Head of Digital & Media

Contract: Full time and permanent position

YOUR ROLE @CHANEL 

The E-Business Manager leads local e-business and digital marketing initiatives, working with internal teams and external partners to drive online channel growth. Reports to the Head of Digital & Media and oversees project management, data analysis, and coordination with agencies, distributors, and partners.

WHAT IMPACT YOU CAN CREATE AT CHANEL
 

E-Commerce & Digital Strategy

• Develop and execute the local e-business strategy aligned with marketing and sales goals.
• Identify growth opportunities across online channels (own platform and distributors).
• Monitor and optimize website performance and other digital platforms.
• Enhance customer loyalty by implementing strategies that foster long-term relationships and improve the overall customer experience across digital touchpoints.

Analytics & Reporting

• Use tools like Google Analytics to analyze user behavior and e-commerce performance.
• Prepare monthly and ad-hoc reports to support strategic decision-making.
• Collaborate with the Market Intelligence team to combine market insights with digital data.

Project Management

• Lead end-to-end digital projects (site launches, integrations, UX/UI improvements, etc.).
• Coordinate cross-functional teams and ensure on-time delivery.
• Oversee the implementation of digital campaigns and online activations.

Internal Stakeholder Collaboration

• Work closely with Regional, Product, Marketing, Distributors, Commercial and Retailers to align on OCDs and launch waves.
• Integrate digital tactics into overall brand communication plans.
• Regularly report progress and results to the Head of Digital & Media.

External Stakeholder Coordination

• Manage digital agencies: briefing, campaign follow-up, media optimization.
• Liaise with distributors to ensure consistent digital presence and online sales tracking.

YOU ARE ENERGIZED BY 

• Driving digital transformation and innovation within the business.
• Solving complex challenges and optimizing online performance.
• Creating seamless digital experiences that enhance customer engagement.
• Leveraging data-driven decision-making to deliver measurable results.
• Collaborating with cross-functional teams to achieve business goals.

WHAT YOU WILL BRING TO THE ROLE 

• Fluency in English and Spanish: Strong communication skills in both languages, ensuring seamless collaboration in LATAM and international markets.
• Bachelor’s Degree in Business Administration, Digital Marketing, Communications, or a related field.
• Extensive digital expertise: Strong background in e-commerce, digital marketing, and analytics, with a focus on driving online growth.
• Data-driven mindset: Proven ability to leverage data and insights to optimize performance and guide strategic decisions.
• Project management skills: Ability to lead cross-functional teams and manage end-to-end digital projects to successful completion.
• Team leadership: Experience in managing teams, ensuring collaboration, alignment, and achieving shared goals.
• Strong collaboration: Experience working with internal teams (region, marketing, product, marketing intelligence) and external partners (agencies, distributors) to achieve shared goals.
• Organizational skills: Strong attention to detail with the ability to manage multiple tasks efficiently.
• Passion for digital marketing: Keen interest in media planning, digital marketing, and customer relationship management.
• Proficiency in Microsoft Office: Excel, PowerPoint, Google Analytics and Power BI.
• Proactive and eager to learn: A proactive mindset with strong problem-solving abilities and a desire to grow within a global organization.

WHAT YOU WOULD GAIN FROM THIS EXPERIENCE

• Hands-on experience in leading digital marketing and e-commerce initiatives, supporting both internal teams and external partners in a dynamic environment.
• Development of critical thinking and project management skills, enhancing the ability to manage multiple tasks and adapt to shifting priorities.
• Direct impact on driving online growth, optimizing digital strategies, and enhancing customer engagement through data-driven decisions.
• Strong foundation in digital marketing and e-commerce that will be valuable for future roles in digital transformation, media planning, and customer relationship management.

WHAT YOU WILL LEARN / WHAT CHANEL CAN OFFER YOU

• Hands-on experience collaborating with teams across digital marketing, e-commerce, and product, while learning to manage projects and meet deadlines in a dynamic environment.
• Skills in executing digital marketing campaigns, analyzing performance, and leveraging data to optimize outcomes and drive online growth.
• Best practices in digital marketing and customer engagement, applying personalized strategies to enhance customer experience and loyalty.
• Exposure to high-level digital marketing practices within a globally recognized luxury brand, learning from industry leaders.
• Expertise in e-commerce, media planning, and analytics, preparing for a successful career in digital marketing and brand management.
• Opportunities for professional development in a prestigious, innovative, and inspiring work environment.
• Access to mentorship and ongoing learning, enhancing skills in strategic planning, digital tools, and luxury brand management.
• A platform to contribute to impactful projects, playing a key role in the future of digital and e-commerce within a renowned global brand.

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.