This is a remote position.
- Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
- Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
- Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
- Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
- Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.
Requirements
- Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
- Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
- Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
- Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
- Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
- 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
- Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Creative thinker with the ability to balance innovation with performance-driven execution.
- Data-driven mindset with sharp analytical and optimization skills.
- Exceptional organizational skills with the ability to prioritize across a large client portfolio.
- Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
- Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- Camera with at least 1080p resolution
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
Skills Required
- Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable e-commerce growth success
- Experience scaling profitable multi-channel DTC or B2C digital marketing campaigns
- Expertise in paid social, including Meta and TikTok
- Expertise in search marketing, email/SMS marketing, and conversion rate optimization
- Proficiency with Shopify, Magento, or WooCommerce
- Experience with web analytics and CRM systems
- Financial acumen and hands-on budget management, sales forecasting, and ROI analysis experience
- 3-5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists
- Excellent communication, presentation, stakeholder influence, and executive presence
- Strong analytical, optimization, organizational, and prioritization skills
- Ability to work in a fast-paced and evolving DTC environment
- Meta, TikTok, Google Ads, and advanced analytics certifications
- Computer with a dual-monitor setup
- Computer with at least 8GB of RAM
- Internet speed of at least 25 Mbps
- Camera with at least 1080p resolution
What We Do
Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.
