A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job SummaryChurch & Dwight is seeking a DTC Growth Leader - Touchland, to join our team. Head of DTC is commercial leader accountable for driving Touchland’s DTC revenue and performance. This role has ownership and accountability for DTC channel’s P&L, site performance, omni‑channel execution.
Work EnvironmentThis is a hybrid role in New York, NY or Ewing, NJ
NYC requires in- person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.
Ewing, NJ requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Own and grow DTC P&L, partnering closely with finance to forecast, plan, and optimize revenue, margin, demand creation, and operating expenses.
Develop and execute a multi‑year digital commerce strategy aligned to enterprise goals, brand priorities, and consumer expectations.
Translate seasonal strategies, and brand priorities into clear digital commercial plans, including launches, promotional cadence, markdown strategy, and inventory positioning.
Elevate the Customer Experience: Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty.
Drive Innovation: Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows, etc), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customer.
Be the Voice of Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders
Site Merchandising & Digital Experience Optimization
Own the site merchandising strategy and execution across home page search, navigation, PDPs, and product sequencing.
Ensure strong digital execution for key monthly launches, major holidays, and peak moments, creating traction and momentum across brands.
Leverage testing, analytics & performance insights to continuously optimize conversion, AOV etc.
Demand Generation & Digital Marketing
- Partner with creative, marketing, media, teams to lead lower‑funnel strategies that drive traffic and conversion across sites and apps.
- Align media specifics, messaging, and promotional execution with commercial priorities and site readiness.
- Ensure clear measurement of campaign effectiveness, audience targeting, and model‑specific performance.
Bachelor’s degree in business, Marketing, Merchandising, Communications, or related field required. MBA preferred.
8-10+ years of experience in consumer‑focused retail or eCommerce
Track record of scaling multi-brand or portfolio digital businesses, with P&L ownership with an understanding of Brand led commerce, subscription dynamics, and it’s their balance with NPS.
Skilled at balancing brand differentiation, bringing to life the Brand, with enterprise-wide scale and efficiency.
Customer-obsessed, with the ability to translate customer needs into actionable strategies.
Analytically fluent. Understands how a business works from the big picture down to the granular, making shrewd recommendations along the way. Comfortable with data, but also leans on experience — comfortable with a variety of data and able to root cause analysis. Ability to digest, synthesize, and share with stakeholders strategic plans
Deep expertise in an end-to-end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth.
Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices.
Strategic visionary who can zoom out to set direction while staying close to execution, and has an evolving perspective on where DTC is going and the role it plays in an omni-channel brand.
Demonstrated ownership of large digital P&Ls and category performance
High drive for results and resilience
The U.S. base salary range for this full-time position is $130,200-$185,400. This position is also eligible for a bonus.
As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.
#LI-Hybrd
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Skills Required
- Bachelor's degree in Business, Marketing, Merchandising, Communications, or related field
- MBA
- 8-10+ years of experience in consumer-focused retail or eCommerce
- Track record of scaling multi-brand or portfolio digital businesses with P&L ownership
- Deep expertise in end-to-end DTC business within an omnichannel portfolio
- Experience with brand-led commerce, subscription dynamics, and balancing NPS with growth
- Adept with digital platforms, e-commerce tech stacks, and modern UX/product practices
- Strong analytical fluency and ability to use testing and analytics to optimize conversion and AOV
- Experience owning site merchandising strategy (homepage, search, navigation, PDPs, product sequencing)
- Experience leading demand generation and aligning media, messaging, and promotional execution with commercial priorities
- Proven ability to develop and execute multi-year digital commerce strategy tied to enterprise and brand priorities
- Customer-obsessed mindset with strong leadership, stakeholder communication, and strategic vision
Church & Dwight Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Church & Dwight and has not been reviewed or approved by Church & Dwight.
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Retirement Support — Retirement programs include a 401(k) match alongside profit sharing, forming a robust savings package with clear vesting parameters. This structure meaningfully enhances long‑term total rewards.
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Healthcare Strength — Medical coverage offers multiple plan choices, including a zero‑deductible option, with company‑funded HSA support and access to mental‑health resources. These features contribute to comprehensive health protection.
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Strong & Reliable Incentives — Annual bonuses and performance incentives are common components, adding meaningful value to total compensation. This consistency reinforces pay beyond base salary.
Church & Dwight Insights
What We Do
Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business
