The Role
Execute localized driver acquisition and retention campaigns across LATAM. Track KPIs (CAC, active driver rates, retention), manage omni-channel communications and offline activations, coordinate vendors, support HQ-localization, and run market research including surveys and focus groups.
Summary Generated by Built In
We are looking for an energetic, execution-oriented Driver Marketing Manager to join our LATAM team. You will be the "boots on the ground" for our driver growth initiatives. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam. This is a perfect role for a rising marketer who loves data, culture, and fast-paced execution.
Key Responsibilities
- Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
- Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
- Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
- On-the-Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency.
- Stakeholder Support: Act as a bridge between local teams and HQ, helping to adapt global guidelines into "LatAm-ready" content.
- Market Research: Conduct surveys, focus groups (cus-dev), and competitor analysis to keep our value proposition sharp and relevant.
- Supplier Coordination: Assist in sourcing and managing local vendors (print shops, event agencies, etc.) to ensure cost-efficiency and quality.
Skills, Knowledge and Expertise
- 2–3 years of experience in marketing.
- Solid understanding of digital marketing basics, brand-building, and the ability to use CRM/Analytics tools.
- Organized and detail-oriented; able to manage multiple "moving parts" across different time zones.
- Conversacional level of english (B2-C1)
- Local Expertise: A deep "feel" for Latin American cultural nuances and driver behavior.
- Comfortable working with Excel/Google Sheets to pull data and find the "story" behind the numbers.
Conditions & Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 2-3 years of marketing experience
- Solid understanding of digital marketing and brand-building
- Proficiency with CRM and analytics tools
- Experience using Excel or Google Sheets to analyze data
- Organized and detail-oriented with ability to manage multiple tasks
- Conversational English (B2-C1)
- Deep familiarity with Latin American cultural nuances and driver behavior
- Experience coordinating local offline activations, events, and vendors
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
