The Role
Execute local branding campaigns to acquire, retain, and activate branded drivers. Coordinate with marketing agencies, call centers, and internal stakeholders; track KPIs, monitor basic metrics, and support reporting using spreadsheets. Ensure timely execution, vendor coordination, and adherence to process guidelines while contributing to brand visibility and organic user growth.
Summary Generated by Built In
We are seeking a dynamic and experienced Driver Branding Specialist to join our company. You will play a key role in shaping and executing our brand strategy across various channels and platforms.
Responsibilities
- Support the execution of branding initiatives in a defined country or area.
- This is an entry level management role focused on driving branded driver acquisition, retention, and activity while coordinating with marketing agencies and internal teams.
- The Specialist supports local branding operations and contributes to KPI achievement under the guidance of a Manager or Team lead Support for Local Branding Operations Execute branding campaigns and daily tasks in coordination with marketing agencies and call centers to support branding KPIs.
- Marketing KPI Achievement and Brand Visibility Execute initiatives to increase brand visibility and awareness, contributing to organic user growth through branded vehicles and other visibility tools. Branded Driver Acquisition, Retention, and Activation Drive programs to acquire new branded drivers, retain existing ones, and increase activity levels by leveraging available tools and coordinating operational campaigns.
- Vendor Coordination Assistance Support communication with agency teams and ensure tasks are aligned with operational plans.
- Cross functional Collaboration Interact with internal stakeholders such as HQ streams, marketing, driver ops, and marketplace efficiency to address issues and align tasks. Basic Reporting and Monitoring Track basic metrics related to branding operations and support reporting needs using spreadsheets.
- Operational Discipline Ensure that activities are executed on time and in line with process guidelines provided by the Supervisor or Manager.
Qualifications
- Education and Experience Bachelors degree (preferred) in business, marketing, economics, or related fields. Experience in marketing, ride hailing, operations, or customer engagement is a plus.
- Analytical Skills Experience in Excel/Google Sheets for analyzing data and basic reporting. Familiarity with BI tools like Tableau or PowerBI is a plus but not mandatory. Project Coordination Skills Ability to manage multiple tasks effectively, prioritize appropriately, and consistently meet deadlines while delivering high quality work.
- Cross Functional Communication Effective communication skills for working collaboratively with various internal teams and external agencies, ensuring clarity and alignment on goals and processes.
- Problem Solving Abilities Capacity to identify operational issues, analyze root causes clearly, and propose practical solutions effectively.
- Presentation and Reporting Skills Competent in preparing and presenting clear, concise reports to different stakeholders, providing relevant insights and updates on branding performance.
- Proactive and Results Oriented Demonstrates proactive initiative, taking responsibility for achieving targets, identifying opportunities for improvement, and actively contributing to process enhancements
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- Bachelor's degree in business, marketing, economics, or related field
- Experience in marketing, ride hailing, operations, or customer engagement
- Experience using Excel or Google Sheets for data analysis and basic reporting
- Familiarity with BI tools such as Tableau or PowerBI
- Project coordination skills; ability to manage multiple tasks and meet deadlines
- Effective cross-functional communication with internal teams and external agencies
- Problem solving and root cause analysis capabilities
- Presentation and reporting skills; prepare concise reports for stakeholders
- Proactive, results-oriented mindset with initiative to improve processes
- Ability to execute branding campaigns and coordinate with vendors and call centers
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
