DMC Partner- Personal Care
Department: Marketing
Reports to: PC DMC Lead
Location : Dhaka, Bangladesh.
This role is responsible for planning and implementation of Digital Marketing, Media & Digital Commerce for their Business Unit.
Data Analytics & Measurement
Ensure month-on-month planning and execution of communication plans on TV, Radio, Print, Digital, Mobile, etc. in alignment with set objective (GRP, reach, frequency etc.) and budget. Set data strategy to ensure always-on high-quality data driven marketing for brands. Ensuring it complements digital priorities and drives clear value and usage. Ensured all reporting, campaign measurement and ROI is delivered Gather, analyse and evaluate multiple data sets to generate meaningful insights and Regularly review category media performances with BU, share learnings and take corrective actions.
Digital Marketing, Media & Digital Commerce
Develop and launch media and performance marketing campaigns that reflect the consumer journey and drive conversion to purchase. Create best-in-class briefs and driven overall quality of communication strategy and performance. Being agile in experimenting new tools and solutions to maximize impact and reach in digital. Execute regular digital media operation (brief sharing, monitoring and result sharing). Design and lead the social-first approach in PC with focus on influencer marketing
Activation
Concept development and testing of activation modalities. OTIF landing of the activity and achieve planned objective. Drive efficiency, effectiveness and innovation to derive maximum output from the initiatives. Result analysis and sharing with relevant stakeholders.
Others
Work with agencies to build mutually beneficial partnerships, holding both parties to account. Collaborate across commercial teams to develop agency partnerships that deliver on quality, innovation and cost. Work with broader Marketing & CD to define the right model for social, Be an excellent communicator with senior stakeholders, peers and reports. Ensure OTIF deliveries from the media buying agency & activation agencies. Applying governance through internal data policies that cover how data is gathered, stored, processed, and disposed of (including Unilever's five data privacy fundamentals).
Skills Required:
- Digital Marketing, Media & Digital Commerce
- Data & Insights Driven
- Project Management
- Leading in a Digital World
Experience Required:
- 2+ years of experience in content/social media/digital marketing
- Experience in brand activation / event management /
Leadership Skills Required:
- Stay 3 Steps Ahead- You are bold and creative in your thinking to make breakthroughs in performance. Anticipating and staying ahead of consumer needs and external trends, shifting from reacting to leading, shaping and disrupting the market.
- Delivering with Excellence- the emphasis on delivering everything with excellence and pace, taking personal ownership, and holding each other accountable. We aim to shift from pride in thinking to pride in execution, developing breakthrough solutions.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
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