Director, Front Line Marketing – Bangladesh/SWA

Location(s):

Bangladesh

City/Cities:

Dhaka

Travel Required:

51% - 75%

Relocation Provided:

Yes

Job Posting End Date:

March 1, 2026

Shift:

Job Description Summary:

This role is critical to accelerating KO’s growth journey in Bangladesh and to recovering and strengthening our brand position after three years of boycott‑related impact. The Director will grow the drinker base and weekly+ for KO’s portfolio of brands through integrated and aligned marketing acts with the Bottling System, and will also play a consultative role to the total SWA cluster, sharing learnings and supporting cross‑market initiatives.

What You’ll Do for Us

Portfolio & brand growth strategy and implementation
Devise, align and implement a clear portfolio and brand growth strategy based on consumer understanding and needs, market dynamics, profit pools, competition analysis and system capabilities, with a specific mandate to rebuild brand equity and trust post‑boycott and to step‑change KO’s relevance in Bangladesh.

Resource allocation and marketing calendar leadership
Be fully accountable for the marketing budget and ensure its most optimal usage. Based on portfolio and brand growth strategy, create communication and connection strategies and execute with excellence. Track and review for effectiveness and efficiencies. Increase productivity of marketing spends and ensure we continue to build brand edge and quality leadership in Bangladesh, while contributing best practices and learnings into the broader SWA marketing agenda.

Agency management and capability building
Appoint and manage creative, digital, event, research, shopper and audit partners. Invest in building agency capabilities and create an ecosystem that can drive the right consumer recruitment, engagement and loyalty, especially in digital content and connections where the market needs step‑change capability.

Internal and external stakeholder engagement
Co‑create and execute brand plans with Bottling Partners, with a clear understanding of each bottler’s strengths and team capabilities. Work closely with the SWA corporate team, PACS, OU category teams and other internal stakeholders for smooth planning and execution. Engage with media channels, colleges, youth forums and key customer partners to drive stronger partnerships and consumer engagement. Provide thought partnership and consultative support to total SWA on Bangladesh learnings, pilots and scalable ideas.

Team management and capability building
Manage a team of one direct report plus contingent resources to deliver business plans. Invest in building their capability and creating a strong bench for Coca‑Cola marketing in Bangladesh.

Qualifications & Requirements

Education

• Postgraduate/Master’s Degree

Professional Experience

• 11–16 years of marketing/Customer marketing experience

• Proven team leadership and portfolio management experience

Top Skillsets Needed

• Act as Category Lead + Connections Lead + Constant Excellence Lead + Agency Management Lead in one.

• Own end‑to‑end campaign delivery as well as stakeholder management typically handled by multiple specialists.

• From signing annual agency agreements, managing KPIs and negotiating fees to building partner capability against business and brand objectives.

• Operate not just as the marketing lead for Bangladesh but as a true business partner and enabler of KO’s high‑growth ambitions in this country and as a key contributor to the SWA marketing agenda.

• Ability to navigate multi‑layer coordination and alignment with Bottler, Country team, SWA team, BU team and Global team for all key campaigns.

Core OKRs & Accountabilities 

Objective 1 | KNOW (25%) 

Build deep category, consumer, and market understanding to unlock growth opportunities 

Key Results 

• Develop a robust understanding of category dynamics, consumer needs, shopper behavior, and channel economics across Central & East markets 

• Continuously track competitive activity, white spaces, and emerging consumption occasions using internal and external data sources (BEACH, HHP, Media, FMCG benchmarks) 

• Build clarity on portfolio roles, category growth drivers, and barriers to penetration, frequency, or execution 

• Translate insights into clear category hypotheses that shape planning, innovation choices, and activation priorities 

Metrics 

• Regular category and market performance reviews (volume, share, mix, penetration, execution health) 

• Minimum one actionable category-led insight per quarter that materially influences plans or execution 

Objective 2 | DO (35%) 

Deliver high-quality, category-led execution through disciplined planning and governance 

Key Results 

• Own and drive the Regional IQ Marketing Calendar with a category-first lens—ensuring creation, alignment, execution, tracking, and post-review discipline 

• Translate central category strategies into sharply prioritised local activation plans across channels, formats, and price tiers 

• Drive strong localisation and amplification of IMX and category campaigns, in close partnership with central teams and bottlers 

• Lead portfolio and activity prioritisation to maximise category impact and minimise fragmentation or wasted spend 

• Establish strong execution governance routines, including post-activity reviews and continuous improvement loops 

Metrics 

• On-time, high-quality execution of aligned category programs 

• Positive feedback from Category, IMX, Franchise, and Bottler stakeholders 

• Measurable reduction in execution gaps, overlaps, and portfolio conflicts 

Objective 3 | SHAPE (25%) 

Shape the category development agenda and act as the regional marketing point of contact for the system 

Key Results 

• Serve as the primary marketing interface for category-related engagement across bottlers, operations, and system partners in Central & East 

• Influence category strategy inputs, innovation choices, and activation priorities by bringing strong local market context and growth opportunities 

• Lead category pilots, innovation tests, and learning agendas in partnership with central teams and bottlers 

• Feed forward market learnings, execution insights, and category narratives into LRP, ABP, and BP cycles 

• Build confidence in OU marketing through clarity, responsiveness, and strong category leadership 

Metrics 

• High alignment between IQ calendars and category priorities with minimal disconnects 

• Timely resolution of category and execution-related queries 

• Quality and impact of regional inputs into planning and strategy cycles 

Objective 4 | LEAD (15%) 

Build category and execution capability across teams and the bottler system 

Key Results 

• Coach and develop FLM and bottler marketing capability with a strong focus on category thinking, planning rigor, and execution excellence 

• Enable seamless collaboration between regional FLMs and central Category / IMX teams 

• Remove barriers, simplify ways of working, and drive consistency across markets 

• Play an active leadership role in cross-functional category initiatives and system problem-solving 

Metrics 

• Strong engagement, learning, and capability uplift indicators 

• Improved category fluency and planning quality across the FLM community 

• Consistent delivery against both central and regional priorities 

Experience & Capability Requirements 

Experience 

• 12–15 years of progressive experience 

• Strong background in category management, portfolio strategy, and frontline marketing execution 

• Demonstrated ability to influence without authority across central, regional, and bottler stakeholders 

• Strong commercial and business acumen 

• Experience working across diverse markets and partner ecosystems preferred 

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) Design

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.