DM & Banca Strategy Manager

Reposted One Month Ago
Be an Early Applicant
Seoul, KOR
In-Office
Senior level
Insurance • Financial Services
The Role
Drive strategy and execution for Direct Marketing and Bancassurance channels: develop medium- to long-term channel strategies, analyze market trends and sales KPIs, prepare reports and presentations, support function leaders, coordinate strategic projects, and deliver data-driven recommendations to improve acquisition, conversion, persistency, and distribution performance.
Summary Generated by Built In

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

[포지션 소개]
DM & Banca Strategy Manager is responsible for supporting the development and execution of strategic initiatives for the Direct Marketing (DM) and Bancassurance channels, including new channel and business development.
This position contributes to improving business performance by delivering data-driven insights and distribution strategies, and by ensuring alignment across functions to effectively execute key business priorities, including the preparation of reports for both local and Group offices.

[담당 업무]

1. Channel Strategy Support & Execution

- Support the development of medium- to long-term strategies for distribution channels aligned with company objectives

- Contribute to new strategic projects such as DM senior target strategy and Bancassurance HNW initiatives, including segmentation, customer insights, and value proposition development

- Analyze market trends, particularly those related to aging demographics, and provide strategic implications

- Assist in translating strategic direction into actionable initiatives and execution plans

- Collaborate with internal stakeholders to support alignment and implementation of strategic priorities

2. Business Performance Reporting, Monitoring & Analysis

- Monitor and analyze channel sales performance and key KPIs

- Track performance metrics for DM and Bancassurance, including acquisition, conversion, persistency, and productivity

- Prepare regular business performance reports and presentations for management and the Group Office

- Identify performance gaps and provide data-driven recommendations

3. Function Leader Support

- Support the development of regular and ad hoc decks and reports related to sales and strategy

- Analyze sales force behavior and provide insights to improve engagement and customer experience within distribution channels

- Assist in developing differentiated approaches tailored to sales support functions

4. Project Coordination & Cross-functional Collaboration

- Support the execution of strategic projects related to distribution channel growth

- Coordinate with relevant teams to ensure timely delivery

- Track progress and support issue resolution across stakeholders

[자격 요건]

- 7–10+ years of experience in strategy, sales planning, or business analysis

- Strong analytical and problem-solving skills

- Solid understanding of sales performance metrics

- Ability to generate insights from data and support strategic decision-making

- Strong communication and stakeholder management skills

- Proficiency in PowerPoint and Excel

** 우대 사항

- Experience in distribution, digital marketing, HNW marketing, and direct-to-customer business models

- Experience with BI tools

[근무조건]

- 고용형태: 정규직

- 급여 및 복지조건 : 회사 내규에 따름

- 근무지역 : 서울 중구 통일로2길 16, AIA타워

[전형절차]

- 서류전형 > 면접전형 > 스크리닝/채용검진 > 최종합격

- 전형일정 및 각 전형별 결과 발표는 이메일을 통하여 면접 대상자에게 개별 안내 드립니다.

* 채용 전형에 레퍼런스 체크, 인성/역량 검사 등이 추가될 수 있습니다.

[접수방법 및 기간]

- 지원방법 : AIA 채용 사이트 접속하여 해당 공고 선택 후 지원

- 제출서류 : 국문, 영문 이력서, 자기소개서

- 접수기간 : 채용시까지 (지원서가 접수된 순서대로 검토하며, 채용후보자가 조기에 선발되는 경우 접수기간 중이라도 채용 공고 종료 가능함)

[유의사항]

- 국가등록장애인 및 보훈대상자 등 취업보호대상자는 관계 법령에 의거하여 우대합니다.

- 구직자 본인의 용모, 키, 체중, 출신지역, 혼인여부, 재산과 구직자 본인의 직계 존비속 및 형제자매의 학력, 직업, 재산의 정보는 기재하지 마시기 바랍니다.

- 지원서 내용이 사실이 아니거나, 부정한 행위(예: 채용청탁 등)를 통해 합격한 사실이 확인된 경우, 합격 및 입사가 취소될 수 있습니다.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Skills Required

  • 7-10+ years of experience in strategy, sales planning, or business analysis
  • Strong analytical and problem-solving skills
  • Solid understanding of sales performance metrics
  • Ability to generate insights from data and support strategic decision-making
  • Strong communication and stakeholder management skills
  • Proficiency in PowerPoint and Excel
  • Experience in distribution, digital marketing, HNW marketing, and direct-to-customer business models
  • Experience with BI tools
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The Company
HQ: Hong Kong
25,938 Employees
Year Founded: 1919

What We Do

AIA Group Limited is a multinational insurance and financial services corporation headquartered in Hong Kong, providing life insurance, savings, and health protection products across the Asia-Pacific region.

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