Director, XR Implementation (EMEA)

Job Summary:

Location: Manchester, Stoke or London, UK

Division: Ticketmaster Sport

Line Manager: VP, Operations – Ticketmaster Sport

Contract Terms: Permanent, Full-Time

THE TEAM

Ticketmaster Sport is transforming the way sports organisations engage with fans through innovative digital products, data and technology.

This role offers the opportunity to lead the implementation of our next-generation XR platform across some of the world's biggest sporting organisations while helping shape our expansion into new international markets.

Working directly for the VP, Operations, you'll play a key role in defining how Ticketmaster Sport delivers world-class implementations at scale.

THE JOB

The Director, XR Implementations (EMEA) will lead the successful delivery of Ticketmaster Sport XR implementations across existing and emerging EMEA markets.

Working closely with Product, Client Account Management, Operations, Engineering, Integrations and our clients, this role will own the end-to-end implementation lifecycle, ensuring every deployment is delivered on time, to the highest quality standards and with an exceptional client experience.

The role will be instrumental in expanding Ticketmaster Sport's presence into new territories, developing repeatable implementation methodologies, governance and best practice that can scale alongside our international growth.

WHAT YOU WILL BE DOING

Implementation Leadership

• Own the end-to-end implementation strategy for all XR deployments across EMEA.
• Lead complex client implementations from project initiation through to successful go live.
• Develop implementation plans, timelines, risks and resource requirements.
• Ensure consistent implementation standards, governance and quality assurance across all projects.
• Act as executive sponsor during critical implementation milestones.

New Territory Expansion

• Lead operational readiness for expansion into new countries and territories.
• Work with Legal, Finance, Product and Engineering to ensure local market readiness.
• Identify country-specific operational, regulatory and ticketing requirements.
• Develop scalable implementation playbooks for future market expansion.

Client Delivery

• Become the primary operational lead during implementation projects.
• Build trusted relationships with senior client stakeholders.
• Manage implementation expectations, risks and communications.
• Ensure clients adopt Ticketmaster best practice throughout implementation.

Cross Functional Leadership

Partner closely with:

• Product Management
• Engineering
• Development
• Integrations
• Client Account Management
• Product Training
• Ticketing Operations
• Global Support & Operations to ensure successful project delivery.

Process Improvement

• Continuously improve implementation methodologies.
• Introduce repeatable project governance and documentation.
• Develop implementation KPIs and reporting.
• Identify opportunities for automation and operational efficiencies.

Resource Management

• Forecast implementation resource requirements.
• Prioritise implementation pipeline.
• Escalate risks early and recommend mitigation plans.
• Support recruitment and development as the implementation function grows.

Client and Commercial Partnership

• Act as the senior implementation partner for clients, building trusted relationships from pre-contract discovery through successful go-live.
• Partner with Sales and Client Account Management on client meetings, product demonstrations, RFP responses and solution presentations, ensuring proposed solutions are practical and deliverable.
• Shape implementation scope, timelines, resource assumptions and delivery approach for new opportunities.
• Provide clear advice on implementation complexity, dependencies, risks and mitigation options during solution design and contract negotiations.
• Translate client requirements into coordinated delivery plans, working with Product, Engineering, Integrations and Operations.
• Lead implementation governance and client communications, maintaining alignment on decisions, milestones, risks and readiness.
• Support clients to adopt agreed Ticketmaster Sport ways of working and maximise confidence at launch.

Success Measures

Success in this role will be measured by:

• Successful on-time delivery of XR implementations.
• Client satisfaction during implementation projects.
• Go-live quality and platform stability.
• Adoption of implementation standards across EMEA.
• Successful launch into new territories.
• Continuous improvement of implementation processes.
• Delivery against agreed operational OKRs.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Significant experience delivering enterprise software implementations.
• Strong project and programme management skills.
• Experience leading cross-functional delivery teams.
• Excellent stakeholder management skills.
• Proven ability to influence senior internal and external stakeholders.
• Strong organisational skills with the ability to manage multiple complex projects simultaneously.
• Excellent written and verbal communication skills.
• Experience managing project risks and dependencies.
• Ability to travel across EMEA when required.

• Experience implementing Ticketmaster Sport XR.
• Knowledge of Ticketmaster Sport products.
• Experience within sports ticketing or live entertainment.
• Experience expanding technology platforms into international markets.
• Understanding of API integrations and third-party systems.
• Knowledge of Agile project delivery methodologies.
• Prince2, PMP or equivalent project management qualification.

YOU (BEHAVIOURAL SKILLS)

• Strategic thinking
• Customer focus
• Project leadership
• Commercial awareness
• Decision making
• Collaboration
• Problem solving
• Influencing skills
• Adaptability
• Accountability

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

APPLICATION DEADLINE: FRIDAY 23 OCTOBER 2026

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