The Role
Lead the web strategy and optimization efforts by analyzing user experience, measuring digital performance, and implementing optimization strategies to enhance engagement and conversion across digital platforms.
Summary Generated by Built In
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
JOB TITLE: Director, Web Strategy & Optimization
REPORTS TO: Senior Director, Web Strategy and Governance
OBJECTIVE:
The Director of Web Strategy and Optimization will ensure our websites and digital experiences are “competitively fit” by combining user experience analysis, digital performance measurement, and optimization strategies. This role will help us better understand user behaviors, identify friction points, and act on opportunities to enhance engagement, conversion, and brand perception across our digital ecosystem. This role will lead the development and execution of strategies that ensure our websites and digital experiences deliver exceptional performance and user engagement. This role requires a seasoned leader with deep expertise in digital analytics, optimization, and user experience, combined with the ability to influence cross-functional teams and drive measurable business outcomes.
Responsibilities:
Strategic Direction & Leadership
•Define and implement web optimization strategies that align with organizational objectives and enhance customer experience.
•Serve as a thought leader on digital best practices, emerging technologies, and optimization methodologies.
•Lead and mentor [digital team members], fostering a culture of innovation, continual improvement and accountability.
Performance Analysis & Optimization
•Leverage platforms like Google Analytics, FullStory, PowerBI, and other tools to identify friction points and opportunities.
•Establish KPIs and dashboards to monitor engagement, conversion, and overall digital performance.
•Translate insights into actionable recommendations that improve user experience and business results.
•Manage onsite search improvements and content gap analysis to meet evolving user needs.
•Champion A/B testing, personalization, and SEO strategies to maximize visibility and engagement.
Cross-Functional Collaboration
•Partner with Marketing and IT teams to ensure seamless execution of optimization initiatives.
•Influence cross-functional stakeholders to prioritize digital optimization, make data-driven decisions on customer experience, and adopt best practices across platforms.
QUALIFICATIONS:
•10+ years of experience leading strategic digital initiatives, user experience, digital analytics and web optimization, including 8+ years in leadership roles.
•Experience in Agile and Scrum product development methodologies.
•Proven ability to collaborate and lead cross-functional teams
•Advanced proficiency in digital analytics, SEO, UX research, and optimization platforms and tools.
•Strong communication and influencing skills, with experience presenting to senior stakeholders.
•Preferred: 6+ years in the insurance and/or financial services industries.
#LI-SB1
Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
Top Skills
Fullstory
Google Analytics
Power BI
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The Company
What We Do
Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. Protective traces its roots to its flagship company founded in 1907, Protective Life Insurance Company. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing — for its employees, distributors and, most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,000+ employees work across the United States. As of June 30, 2020, Protective had assets of approximately $123 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings,
