Director User Experience, eCommerce

Posted 2 Days Ago
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Jericho, NY, USA
In-Office
150K-155K Annually
Expert/Leader
Retail
The Role
Lead the UX vision for the eCommerce ecosystem: define customer-first strategy, manage and mentor UX designers and researchers, map and optimize end-to-end journeys, run user research and usability testing, drive A/B experimentation and personalization, establish design systems, ensure accessibility, and partner with Product, Engineering, and Marketing to improve conversion and engagement.
Summary Generated by Built In
Job Summary & Responsibilities

We are seeking a Director of UX who instinctively “puts the customer hat back on” in every decision, someone who champions experiences that serve real user needs first, not just internal assumptions.

This role will lead the UX vision for our eCommerce ecosystem, ensuring every interaction, from discovery to checkout to post-purchase, is intuitive, frictionless, and grounded in a deep understanding of customer behavior. You’ll balance empathy with data, crafting experiences that both delight users and drive measurable business outcomes.

Key Responsibilities

  • Define and lead a customer-first UX strategy across all eCommerce touchpoints
  • Act as the voice of the customer, consistently advocating for user needs in product and business decisions
  • Lead and develop a team of UX designers and researchers, fostering a culture of curiosity, empathy, and accountability
  • Map and optimize end-to-end customer journeys (browse, search, product detail, cart, checkout, post-purchase)
  • Identify friction points and relentlessly simplify the user experience
  • Partner with Product, Engineering, and Marketing to deliver seamless, conversion-optimized experiences
  • Leverage qualitative research, usability testing, and behavioral data to inform decisions
  • Drive experimentation (A/B testing, personalization) to continuously improve conversion and engagement
  • Establish scalable design systems and UX standards across platforms
  • Ensure accessibility and inclusive design are embedded in all experiences

What Sets You Apart

  • You naturally challenge assumptions by asking, “What problem are we solving for the customer?”
  • You simplify complexity and remove friction wherever it appears
  • You balance business goals with genuine user advocacy—without compromising either
  • You are as comfortable reviewing analytics dashboards as you are observing a usability test
  • You lead with curiosity, not ego
Preferred Qualifications
  • 10+ years in UX, with significant experience in eCommerce or digital retail
  • 4–6+ years leading and mentoring UX teams
  • Proven track record of improving conversion, engagement, and customer satisfaction through UX
  • Deep understanding of eCommerce user behavior and purchase decision journeys
  • Strong experience with user research, journey mapping, and usability testing
  • Fluency in data-informed design and experimentation (A/B testing, analytics tools)
  • Proficiency with modern design tools (e.g., Figma, Sketch, Adobe XD)
  • Excellent communication skills with the ability to influence cross-functional stakeholders

The expected salary range for this position is $150,000 to $155,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law. 

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service. 

Benefits may include*: 

  • Medical, dental, vision, life, and disability insurance for the associate and eligible dependents 
  • Flexible Spending Account (FSA) 
  • Health Savings Account (HSA) 
  • 401(k) retirement savings program 
  • Mental health resources and Employee Assistance Program (EAP) 
  • Paid vacation time (accrued based on hours worked and tenure) 
  • Paid company holidays 
  • Employee discount across our family of brands 
  • Potential eligibility for annual merit-based compensation increases, where applicable 

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

Skills Required

  • Lead and develop a team of UX designers and researchers
  • Define and lead a customer-first UX strategy across eCommerce touchpoints
  • Ensure accessibility and inclusive design are embedded in all experiences
  • Drive experimentation including A/B testing and personalization
  • 10+ years in UX, with significant experience in eCommerce or digital retail
  • 4-6+ years leading and mentoring UX teams
  • Proven track record of improving conversion, engagement, and customer satisfaction through UX
  • Deep understanding of eCommerce user behavior and purchase decision journeys
  • Strong experience with user research, journey mapping, and usability testing
  • Fluency in data-informed design and experimentation (A/B testing, analytics tools)
  • Proficiency with modern design tools (Figma, Sketch, Adobe XD)
  • Excellent communication skills with ability to influence cross-functional stakeholders
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The Company
Carle Place, NY
3,104 Employees
Year Founded: 1976

What We Do

1-800-FLOWERS.COM. Inc. is a leading provider of gifts for all celebratory occasions and our mission is to deliver smiles. The 1-800-FLOWERS.COM, Inc. family of brands includes everyday gifting and sharing products from 1-800-Flowers.com®, PersonalizationMall.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Shari's Berries®, FruitBouquets.com®, Harry & David®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery℠, and Simply Chocolate®. We believe that embracing diversity, and celebrating the uniqueness of every individual, makes us a better company.

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