Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
As the Director of SVOD & Membership Strategy at Crunchyroll, you will support the long-term strategic direction for both the SVOD and Membership lines of business (LOBs). Reporting to the VP of SVOD and Membership Strategy within the COO organization, you will define the vision, roadmap, and operating rhythm that guide how Crunchyroll acquires, engages, and retains fans through world-class subscription and membership experiences.
We're looking for a seasoned strategy leader from a media or technology environment with deep experience in subscriptions, digital retail, advertising, or e-commerce, and a proven track record leading high-performing teams.
Core Areas of ResponsibilitySVOD and Membership Strategic Planning
- Lead the annual and quarterly planning rhythm for SVOD and Membership, aligning goals, resources, and priorities
- Build Crunchyroll's multi-year roadmap for subscriber and membership growth using global and regional insights
- Create the frameworks and forums that keep the COO org, LOB leaders, Finance, and regions aligned
- Analyze market performance, subscriber behavior, and growth drivers across regions
- Track competitive trends and industry shifts to inform long-term strategy
- Identify and evaluate future "big bets" for the SVOD business, including new models, partnerships, and platform opportunities
- Guide regional investment decisions using structured territory factbases
- Partner with Finance on long-range revenue, subscriber, and unit-economic planning
- Support strategic projects for senior leadership as needed
Membership Strategy, Tiering, and Benefit Architecture
- Shape Crunchyroll's global membership vision, tier structure, and benefit design to deepen fan value and loyalty
- Evolve audience and fan segmentation to inform membership strategy with data-driven insights
- Evaluate pricing and value across markets and tiers, including benchmarking and regional optimization
- Build business cases for new or expanded membership benefits, including testing and measurement plans
- Partner with teams across e-commerce, events, games, manga, partnerships, and licensing to connect membership to the broader fan ecosystem
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.
About YouWe get excited about candidates, like you, because...
- 12+ years in strategy consulting or corporate strategy in media or tech, and 5+ years leading high-performing teams
- Experience in digital retail, subscriptions, advertising, or e-commerce
- Preferred: Advanced degree (e.g., MBA) or comparable professional experience demonstrating strong strategic, operational, and leadership skills
- Demonstrated ability to turn complex data and market insights into clear recommendations for executive leaders
- Proven ability to influence and align cross-functional teams without direct authority
- Track record of creating structure, frameworks, and priorities in ambiguous or evolving situations
The SVOD & Membership Strategy Team sits within the COO organization, with the VP of Strategy and Membership reporting directly to the COO. This team is tasked with shaping Crunchyroll's long-term direction and helping orchestrate how the company unlocks value, fuels global growth, and inspires deeper avidity for Crunchyroll across the anime fan ecosystem.
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
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What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
