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Firework gives ecommerce businesses, publishers and advertisers a platform to create an engaging user experience.
The Role
About Firework
Join Firework – Where Innovation Meets Impact
Firework is revolutionizing connected commerce with the world’s most advanced and largest AI-powered video commerce and engagement platform, trusted by the most innovative brands and leading retailers. We bring the energy of in-store experiences online by integrating content and conversational commerce to every digital touchpoint transforming how brands connect with audiences, convert interest into action, and build long-term customer loyalty.
You’ll be part of a high-growth, team-centric environment where innovation thrives and collaboration fuels success. Having raised over $235m to date led by investors such as the SoftBank Vision Fund 2 and operating at a global scale, we offer unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of connected digital commerce. If you’re curious, ambitious, and energized by big ideas, Firework is the place to grow, lead, and shape the next era of online shopping—together.
Summary
We’re looking for a leader to drive the next wave of growth through our strategic partner ecosystem. Based in or near New York City, this role is ideal for someone who thrives in a fast-paced environment, is deeply curious, and enjoys building high-impact partnerships from the ground up. You’ll be responsible for identifying, activating, and scaling go-to-market alliances with technical integration partners, digital consultancies, and enterprise-focused agencies that influence the retail, CPG, beauty, and DTC ecosystem.
What you’ll be doing
- Develop, identify, and lead the strategic partnerships roadmap that will activate new partnerships with technology integration firms, digital consultancies (e.g., Accenture, Deloitte), and enterprise agencies
- Drive lead generation through co-marketing, co-selling, and enablement efforts with partners
- Own the partner journey from initial engagement and negotiations to joint solution development and pipeline acceleration
- Collaborate cross-functionally with Sales, Product, and Marketing to align on priorities and ensure partner success
- Develop strategic business plans and build long-term relationships with senior stakeholders at partner organization to achieve shared revenue goals, performance milestones, value creation, and mutual success
- Build scalable processes for onboarding and managing technical and services partners
- Leverage data and insights to optimize partnership strategies and measure performance
- Stay curious and proactive, always seeking out new ways to drive value through collaboration and innovation
We’ll be excited if you have
- 7+ years of experience in enterprise business development, partnerships, or strategic alliances, ideally within SaaS or digital transformation. Prior experience in or exposure to video commerce, retail media, or martech ecosystems preferred
- Proven track record of lead generation and pipeline building through partnerships
- Experience working with technical integration partners and/or digital consulting firms such as Accenture, Deloitte, or similar
- Strong business acumen and understanding of enterprise buyer journeys, especially in retail, CPG, or DTC
- Highly analytical mindset, with the ability to draw insights from data and translate them into action
- Self-starter who can turn a loose idea into a high-impact initiative — and then execute
- Excellent communication and relationship-building skills; able to build trust quickly with internal and external stakeholders
- Comfortable working in a dynamic, high-growth environment with a bias toward action and experimentation
- Familiarity with APIs, integrations, and platform-based go-to-market models
The role is hybrid and we are looking for candidates in the New York City area.
The approximate annual pay range for this role is USD $140,000-$150,000. Other factors that impact compensation may include variable pay and stock options.
The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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The Company
What We Do
Firework is the world's leading immersive digital transformation and engagement platform with shoppable video, live streaming commerce, and monetization capabilities. Powering over 600 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to your own websites and app. We enable customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences, and a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners, and GSR Ventures, with over $90 million in capital raised to date with offices in the US(SF and NYC), Toronto, Poland, Slovakia, Brazil, and China.
Why Work With Us
We are a diverse team where everyone belongs. We are creative, curious, and cool in a nerdy way. We believe in growth, results, and in each other and that perfection is a work-in-progress. We are just the right amount of extra and want to change the digital game.
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