Director of Solutions Marketing

Posted 6 Hours Ago
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San Francisco, CA, USA
Hybrid
285K-305K Annually
Senior level
Cloud • Information Technology • Software
Intercom's mission is to make internet business personal - helping businesses connect with their customers.
The Role
Lead the Solutions Marketing team in positioning Fin’s AI customer support product for target audiences and enterprise buyers. Manage solution marketers, develop audience-specific messaging and content, support ABM campaigns and sales cycles, build customer intelligence and competitive enablement programs, and partner with Product Marketing, Enablement, executives, and revenue teams to increase deal effectiveness and ARR growth.
Summary Generated by Built In

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity? 

The Solutions Marketing team positions Fin to win in the market through compelling messaging, content, audience understanding, and field activation. The Director of Solutions will manage a team of solution marketers that will fundamentally help our revenue teams to be more effective and grow Fin ARR. This is a strategic role in the company, working directly with the senior leadership team. 

The Role

The Solutions Marketing team can be thought of as the solutions or outbound equivalent of a traditional product marketing team. Fin already has a product marketing team that works closely with product managers to understand our product, create messaging, and build assets for product launches, the Website and our field. 

The Solutions Marketing team on the other hand, will focus on our product as a whole and how to best message it to the various audience segments we care about, and then activate revenue teams with that knowledge and content.

What will I be doing? 

The work under your team will include:

  • Partnering with the product marketing team and product and marketing executives on the company messaging Including how we articulate our differentiators to various audiences
  • For industries that we prioritize, understanding what the buyer cares about and tailoring our messaging and content to win in that industry.
  • Positioning Fin for enterprise audiences and supporting enterprise & ABM campaigns and sales cycles
  • Building and managing our customer intelligence program so that our field is always confident and prepared to win every competitive deal
  • Working closely with Product Marketing and Enablement teams to ensure that the field is equipped with the company, product, and competitive knowledge they need to win at a high rate. 
  • Supporting demand gen campaigns and sales plays with strategy, messaging, and content
What we're looking for

This role is for someone who can understand technology deeply while not losing sight of how to match messaging with audience needs and create content out of it that is compelling and memorable.

You've done this before
  • 8+ years in product marketing or solutions marketing at a B2B SaaS company
  • 4+ years as a manager leading product or solution marketers
  • Experience in B2B SaaS and, ideally AI-native or AI-centric companies
  • A track record of success across the organizations you've worked at
Skills you have
  • Excellent written communication skills and strong editorial judgment. An innate desire to dispense with jargon and corporate speak and create simple yet compelling content.
  • You’re product forward. You enjoy working with products, getting your hands dirty with the technology, and taking a product-first approach to marketing
  • You are AI-forward in your work. You actively use AI to make yourself more productive and are very comfortable working within tools like Claude Cowork and Claude Code to move faster
  • You’re AI forward in your interests. You're well past understanding the basics of the latest trends and technology shifts and enjoy getting into the next level of detail of where the market is going.

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $285,000 - $305,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).  

#LI-Hybrid

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. 

Policies 

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.


Skills Required

  • 8+ years of experience in product marketing or solutions marketing at a B2B SaaS company
  • 4+ years of experience managing product or solution marketers
  • Experience in B2B SaaS
  • Experience at AI-native or AI-centric companies
  • Track record of success across previous organizations
  • Excellent written communication skills and strong editorial judgment
  • Ability to create simple, compelling content without jargon or corporate speak
  • Product-forward approach and ability to work deeply with technology
  • Comfort using AI tools to improve productivity, including Claude Cowork and Claude Code
  • Deep understanding of current AI trends, technologies, and market shifts
  • Proof of eligibility to work in the United States

Intercom Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Intercom and has not been reviewed or approved by Intercom.

  • Healthcare Strength Healthcare is described as comprehensive across regions, with employer‑verified medical, dental, and vision coverage and related protections. Job postings and benefits pages consistently highlight strong core health benefits.
  • Parental & Family Support Parental leave is repeatedly characterized as generous for both birthing and non‑birthing parents, with employer verification on public benefits listings. Family support is emphasized across U.S. and EMEA postings.
  • Equity Value & Accessibility Role postings regularly include equity/RSUs alongside salary, indicating broad access to ownership. Total compensation descriptions consistently feature equity as a meaningful part of the package.

Intercom Insights

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The Company
HQ: San Francisco, CA
900 Employees
Year Founded: 2011

What We Do

Intercom is the next generation customer service platform, built for an AI-first world. Intercom is the only platform that combines an AI Bot + AI Help Desk + Proactive Support tools into one seamless platform. Founded in 2011 and backed by leading venture capitalists, including Kleiner Perkins, Bessemer Venture Partners and Social Capital, Intercom is on a mission to make internet business personal. Our products are great to sell, because they're loved by our customers. We received a “Top Rated” for Live Chat on Trustradius, and we’re a Top 50 product for Small Businesses on G2 - we think these awards speak for themselves.

Why Work With Us

We're a more established company that still feels like a start-up environment. We operate and innovate quickly. Employees have the opportunity to take big bets, make signficiant impact, and advance in their careers.

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