Director, Social

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

 
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do 
35% - Social Strategy & Buying Oversight 

• Oversee the media framework developed by the team, ensuring consistency across all elements of creative and media plan development and implementation 

• Supervise the development of paid social media plans, in both strategy and buying best practices 

• Ensure accuracy of tactical execution of all social media buys to maximize client’s business goals 

• Hold team accountable to deliverable deadlines, coordinating between internal and external teams 

• Quality control teams’ accuracy and timeliness of tactical efforts to ensure efficiency and performance 

• Partner with VP on team finances and forecasting  

35% - Team Development & Management 

• Oversee junior team, guiding team in setting goals and project tasks & timelines, ensuring they have challenging, level-appropriate projects and opportunities to learn new skills 

• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken 

• Provide education and training within social landscape, focused on emerging opportunities and best practices  

• Participate in interview process for junior team members 

15% - Relationship Development 

• Partner with Digital and Business Solutions teams daily to drive integration based on client’s business needs & outcomes 

• Collaborate with various internal teams (e.g. Analytics, SEM, Programmatic) to create synergies across channels, ensuring a holistic media approach  

• Support client relationships with key stakeholders by serving as lead agency social contact for strategic components of projects 

• Drive relationships with third party platform partners (i.e. Facebook, Twitter, Snapchat) 

15% - Strategic Leadership 

• Participate in New Business opportunities on behalf of Social Media team 

• Lead creation and dissemination of social-based POVs, best practices, and platform updates, internally and to partner agencies and clients 

• Share evolving social media and storytelling trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging channels 

Who You Are  

• A social guru, passionate about the social media landscape 

• A strategic thought leader 

• A forward-thinking innovator, eager to challenge the status quo 

• A data driven, problem solver with foresight and the ability to develop creative solutions  

• A collaborative team-oriented manager, with strong delegation and organization skills 

• An effective communicator with strong verbal and written skills 

• Confident in navigating conversations with senior leadership internally and externally 

• Passionate about technology, with a strong understanding of the inner workings of Digital platforms 

• A supporter of and advocate for diversity, equity and inclusion 

Preferred Skills & Experience  

• 7+ years of experience in social media planning and buying 

• Prior experience in a client contact and leadership role, with experience presenting 

• Experience managing and leading a social media team 

• Relationships with social and content vendors, partners, tools and technologies 

• Thorough understanding of media principles, analytics and concepts 

• Deep understanding of digital measurement capabilities evolving the social space 

• Experienced in direct social media buying platforms (i.e. Facebook Ads Manager) and familiar with social media third party buying platforms (e.g. Kenshoo, 4C Insights) 

• Proficiency in Microsoft Office (Excel, PowerPoint, Word) 

Certificates, Licenses and Registrations 
This role does not require certificates, licenses and/or registrations. 
 
Physical Activity and Work Environment 
This role does not require any physical activity. 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.