The Role
Lead Marc Jacobs' social strategy and content production across platforms, build creator partnerships, drive social-driven commerce, set performance benchmarks, and manage a high-performing social team to scale culturally-driven storytelling.
Summary Generated by Built In
OVERVIEW
Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks a Director, Social Media to join the Marketing team based in its New York City (SoHo) headquarters.
Marc Jacobs is looking for a Social Lead to define the future of brand storytelling, cultural relevance, and social-driven commerce. You will operate at the intersection of editorial storytelling, content creation, platform strategy, and creator ecosystems. You have the instinct to spot cultural moments before they peak and the operational rigor to turn them into sustained brand momentum and business growth.
RESPONSIBILITIES
Cultural Leadership & Editorial Direction
Experience
Marc Jacobs is a leading force in fashion, known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary. The brand continues to make its Marc: staying rebellious, unpredictable, and original. The core brand pillars are unexpected, utilitarian, urban, unisex, and unique. New York City in design and spirit, the teams thrive on relentless authenticity, a commitment to standing out, and inclusivity for all.
Founded on the vision of celebrating uniqueness and being Perfect as You Are, Marc Jacobs International is committed to building an equitable and inclusive culture. We value diversity of thought, background, and experience, recognizing these as essential to the spirit of innovation and creativity. We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.
SALARY & BENEFITS
The compensation for this position ranges from $180,000 - $190,000 annually. The rate of pay offered will be dependent upon candidate’s relevant skills and experience. Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise, performance, and tenure.
Marc Jacobs in partnership with LVMH, offers a comprehensive and generous employee benefits package featuring medical, dental, vision insurance, short and long-term disability coverage, employee discounts, a 401k plan with employer match and automatic employee contributions.
ADDITIONAL INFORMATION
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
EEO STATEMENT
Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, sex, sexual orientation, gender identity, gender expression, age, veteran status, national origin, religion, disability, or any other characteristic protected by federal, state, or local law.
Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks a Director, Social Media to join the Marketing team based in its New York City (SoHo) headquarters.
Marc Jacobs is looking for a Social Lead to define the future of brand storytelling, cultural relevance, and social-driven commerce. You will operate at the intersection of editorial storytelling, content creation, platform strategy, and creator ecosystems. You have the instinct to spot cultural moments before they peak and the operational rigor to turn them into sustained brand momentum and business growth.
RESPONSIBILITIES
Cultural Leadership & Editorial Direction
- Identify emerging trends, creator movements, aesthetics, and cultural shifts that can be authentically translated into brand storytelling.
- Shape social beyond content feed and elevate editorial platform with a clear point of view, tone, and narrative arc.
- Proactively ideate and execute cultural moments that earn organic attention and conversation with a focus on the product and Marc Jacobs brand.
- Lead fast, high-impact content production including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling.
- Responsible for editing, directing, and hands-on content creation.
- Strong network and experience building and managing creator-led production pipelines.
- Build and manage a lean ecosystem of creators, editors, videographers, and freelance talent to scale output efficiently.
- Own cross-platform strategy across TikTok, Instagram, YouTube Shorts/Reels, Redditt, sub stack, emerging platforms, and future formats.
- Tailor creative approaches by platform, understanding algorithm behavior, native formats, and audience behavior.
- Partner with E-commerce, CRM, and Media teams to continue building awareness and also turn social into a growth driver.
- Build strategies that drive traffic, conversion, retention, and product storytelling.
- Establish performance benchmarks and continuously optimize creative against KPIs.
- Maintain deep knowledge of the creators, tastemakers, and digital communities shaping fashion, culture, and entertainment.
- Build creator partnerships that are organic, culturally credible, and drive brand growth.
- Spot emerging talent early and integrate them into storytelling.
- Build and lead a high-performance social team and effectively influence cross-functional stakeholders.
- Create workflows that allow for speed, efficiency, experimentation, and creative excellence at scale.
Experience
- 7–12+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
- Proven experience leading social for a fashion, lifestyle, entertainment, or culturally driven brand.
- Demonstrated track record of creating or leading cultural moments, viral content, or conversation-driving campaigns.
- Exceptional aesthetic sensibility and editorial judgment.
- Deep understanding of internet culture, creator economy, and emerging digital movements.
- Ability to translate cultural insights into brand-safe but culture-forward storytelling.
- Hands-on experience in short-form content production (editing, directing, filming, or managing creator pipelines).
- Comfortable operating in fast-paced environments with minimal friction between idea and execution.
- Strong understanding of social KPIs, platform analytics, and performance optimization.
- Experience tying social activity to business outcomes including traffic, conversion, and community growth.
- Experience in leading teams and cross-functional partnerships.
- Strong communicator with the ability to align creative ambition with business priorities.
Marc Jacobs is a leading force in fashion, known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary. The brand continues to make its Marc: staying rebellious, unpredictable, and original. The core brand pillars are unexpected, utilitarian, urban, unisex, and unique. New York City in design and spirit, the teams thrive on relentless authenticity, a commitment to standing out, and inclusivity for all.
Founded on the vision of celebrating uniqueness and being Perfect as You Are, Marc Jacobs International is committed to building an equitable and inclusive culture. We value diversity of thought, background, and experience, recognizing these as essential to the spirit of innovation and creativity. We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.
SALARY & BENEFITS
The compensation for this position ranges from $180,000 - $190,000 annually. The rate of pay offered will be dependent upon candidate’s relevant skills and experience. Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise, performance, and tenure.
Marc Jacobs in partnership with LVMH, offers a comprehensive and generous employee benefits package featuring medical, dental, vision insurance, short and long-term disability coverage, employee discounts, a 401k plan with employer match and automatic employee contributions.
ADDITIONAL INFORMATION
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
EEO STATEMENT
Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, sex, sexual orientation, gender identity, gender expression, age, veteran status, national origin, religion, disability, or any other characteristic protected by federal, state, or local law.
Skills Required
- 7-12+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles
- Proven experience leading social for a fashion, lifestyle, entertainment, or culturally driven brand
- Demonstrated track record of creating or leading cultural moments, viral content, or conversation-driving campaigns
- Exceptional aesthetic sensibility and strong editorial judgment
- Deep understanding of internet culture, the creator economy, and emerging digital movements
- Hands-on experience in short-form content production (editing, directing, filming, or managing creator pipelines)
- Experience building and managing creator-led production pipelines and freelance talent ecosystems
- Strong understanding of social KPIs, platform analytics, and tying social activity to business outcomes (traffic, conversion, retention)
- Experience leading teams and aligning cross-functional stakeholders
- Strong communication skills and ability to align creative ambition with business priorities
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The Company
What We Do
Born in NYC in 1963, Marc Jacobs graduated from Parsons School of Design, where he was youngest designer ever to receive the CFDA's Perry Ellis Award for New Fashion Talent. In 1992, Jacobs showed his grunge collection for Perry Ellis. In April 1994, he successfully debuted his eponymous collection. Since then, he's spearheaded countless successful ready-to-wear, handbag, fragrance, cosmetics & book launches.
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