Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: St. Louis: $104,800 - $124,450, bonus and long-term incentive eligible
New York City: $125,600 - $149,150, bonus and long-term incentive eligible
COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Director of Social Media & Influencer Marketing will lead and shape the social media and influencer marketing initiatives. The Director will be responsible for developing and executing social and influencer marketing strategies that align with our brand's goals and objectives, driving brand awareness, engagement, and growth through authentic branding and partnerships.
JOB RESPONSIBILITIES:
Own influencer Budget and maximize ROI
Final Approval of Gifting Boxes aligned with Budget
Liaison bigger picture partnerships + PR/Press opportunities
Oversee finance invoices, contracts, W9's
Manage negotiations/ pitch calls with potential partners
Final approval on all contracts drafted and executed by influencer manager
Ensure all influencer agreements adhere to standard marketing policies and branding policies
Develop and execute comprehensive influencer marketing strategies that align with the brand's marketing goals and objectives.
Negotiate contracts and partnerships with influencers, ensuring mutually beneficial terms and deliverables.
Oversee influencer campaign planning, execution, and performance analysis, optimizing strategies for continuous improvement.
Define KPIs and metrics to measure the success and ROI of social and influencer marketing campaigns, providing regular reporting to senior management.
Work closely with cross-functional teams, including marketing, social media, public relations, and creative departments, to integrate influencer campaigns into overall marketing efforts.
JOB QUALIFICATIONS:
Proven experience in social & influencer marketing, with a track record of successful influencer partnerships and campaigns.
Strong leadership and team management skills, with the ability to build, motivate, and guide a high-performing team.
Excellent negotiation and contract management skills.
Deep knowledge of social media platforms, trends, and best practices.
Exceptional communication and interpersonal skills to foster strong influencer relationships.
Analytical mindset with the ability to define and measure KPIs and ROI.
Creative thinking and the ability to identify unique and impactful social/influencer opportunities.
Strategic thinking and the ability to align influencer initiatives with overall brand goals.
Proficiency in influencer marketing tools and platforms.
Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or relevant advanced degree is a plus.
Minimum of 5-7 years of experience in influencer marketing, with at least 2-3 years in a leadership or managerial role.
Proven success in developing and executing influencer marketing strategies for consumer brands.
Experience in budget management and strategic planning.
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
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Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
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Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
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What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
