Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer-facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings. You’ll be responsible for being an SEO and AI search evangelist internally and drive SEO strategy and execution, as well as measure the impact of your work.
You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.
What You’ll Do
- Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
- Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
- Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
- Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
- Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
- Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
- Conduct keyword research and competitor research
- Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
- Write copy or edit existing copy to improve SEO/AEO performance
- Continually expand your knowledge of SEO/AEO and mentor the team
At a Minimum, We’d Like You to Have
- At least 10 years of in house SEO experience, with 5+ years of team leadership experience
- At least 5 years of SEO Product Management experience working with engineers in an agile setting
- At least 5 years of SEO experience on a large multi million URL site
- At least 5 years of experience with B2B SaaS or Content Marketing SEO
- Experience creating SEO performance forecasts
- Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
- Experience working with C-Level leadership
- Ability to write/edit user-focused SEO copy & articles
- Strong analytical ability
- Proficiency in Excel/Google Sheets
Ideally, You’ll Also Have
- Experience with running an AEO/GEO program
- Experience with link building and off site SEO
- Backdoor access to Google algorithms that let you manually set rankings to whatever you want
This role has an annual starting salary range of $175,000 - $200,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.
Benefits and perks include:
- Flexible Paid Time Off (PTO)
- Home internet stipend
- Medical, dental, and vision benefits
- Maternity/paternity leave program
- Employee Assistance Program (EAP)
- Professional Development Reimbursement Program
- 401(k) retirement savings plans (Pre-Tax and Roth)
- Flexible Spending Accounts (FSA) - Medical & Dependent Care
- Health Savings Account (HSA) with company contribution
- Healthy at Houzz program
Skills Required
- At least 10 years of in-house SEO experience with 5+ years of team leadership
- At least 5 years of SEO Product Management experience working with engineers in an agile setting
- At least 5 years of SEO experience on a large multi-million URL site
- At least 5 years of experience with B2B SaaS or Content Marketing SEO
- Experience creating SEO performance forecasts
- Deep experience with SEO best practices (on-page and off-page)
- Experience working with C-level leadership
- Ability to write and edit user-focused SEO copy and articles
- Strong analytical ability
- Proficiency in Excel or Google Sheets
- Experience running an AEO/GEO program
- Experience with link building and off-site SEO
- Backdoor access to Google algorithms that let you manually set rankings (listed as ideal)
Houzz Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Houzz and has not been reviewed or approved by Houzz.
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Healthcare Strength — Healthcare coverage is described as comprehensive with medical, dental, vision, HSA/FSA, EAP, and multiple plan options. Plan quality and choice are portrayed as strong for a remote-first tech employer.
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Leave & Time Off Breadth — Time off is considered generous, including flexible or unlimited PTO and paid holidays. PTO usability is cited across many roles, supporting work-life balance.
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Parental & Family Support — Paid parental leave is available and referenced as meaningful support for new parents. Mentions of around 12 weeks for the birthing parent indicate tangible coverage.
Houzz Insights
What We Do
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve or design their homes from start to finish. On Houzz, people can find design inspiration, research and hire home professionals, and shop for products and materials to complete their projects. For home professionals, Houzz Pro provides an all-in-one marketing and business management solution that empowers them to stand out, win more clients and manage their projects efficiently and profitably. The Houzz community is made up of millions of homeowners, home design enthusiasts and home improvement professionals around the world. Our mission is to provide the best experience for home renovation and design, connecting homeowners and home professionals with the best tools, resources and vendors.
