Director, Sales

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Responsibilities:

• Owns revenue performance for the assigned market or region, with full accountability for monthly, quarterly, and annual sales results, market share growth, and dealer productivity across the PVD portfolio.

• Defines and optimizes market structures, regional boundaries, and dealer coverage models to ensure balanced territories, effective market penetration, and scalable growth aligned with PVD strategy.

• Establishes and executes regional go-to-market and dealer engagement strategies that drive pipeline conversion, consistent execution, and sustained revenue growth.

• Leads sales forecasting, pipeline management, and performance steering on a monthly, quarterly, and annual basis, using KPIs to proactively identify gaps, reallocate resources, and drive results.

• Builds, mentors, and develops high-performing sales teams through coaching, performance management, and talent development, fostering a disciplined, execution-focused culture that wins as one team.

• Drives a structured operating cadence—including monthly business reviews and quarterly performance reviews—ensuring accountability, transparency, and continuous improvement.

• Provides sales leadership input into annual strategic planning and budgeting, aligning revenue targets, headcount, incentives, and investments with enterprise objectives.

• Owns regional sales budgets, including operating expenses, travel, dealer programs, and trade shows, ensuring financial discipline, cost control, and return on investment.

• Evaluates market trends, competitive activity, and dealer performance to identify growth opportunities, activate underperforming markets, and increase share of wallet.

• Serves as a senior commercial partner to Product, Marketing, Operations, Warranty, and Quality teams, providing structured market and dealer feedback to improve product performance, positioning, and execution.

• Maintains executive-level relationships with key dealer groups, OEM partners, and internal leadership, including C-suite engagement, strategic reviews, and negotiations.

• Leads executive-level reporting and presentations, translating performance, forecast, and financial data into clear insights, compelling narratives, and actionable recommendations.

• Represents Fox Factory Vehicles (PVD) at industry events and trade shows, supporting demand generation, competitive intelligence, and brand presence.

• Ensures CRM, forecasting, reporting, and financial controls are consistently executed across the sales organization to support informed decision-making and responsible growth.

Skills, Qualifications & Core Competencies:

• Deep understanding of automotive sales channels, including dealer wholesale, retail operations, and OEM–dealer dynamics, with the ability to align strategy and execution across multiple routes to market.

• Proven sales leadership experience driving revenue growth through structured market coverage, disciplined pipeline management, and consistent execution across regions or territories.

• Demonstrated ability to lead, coach, and develop high-performing sales teams, fostering a culture of accountability, collaboration, and results.

• Strong command of sales forecasting, funnel management, and KPI-driven performance management, with the ability to translate data into clear priorities and action.

• Experience leveraging CRM and sales systems to drive visibility, accuracy, and accountability across pipeline, forecasting, and dealer engagement.

• Analytical and strategic mindset, capable of interpreting sales, market, and customer data to identify trends, diagnose performance gaps, and unlock growth opportunities.

• Proven ability to collaborate cross-functionally with Marketing, Operations, Product, Warranty, and executive leadership to align strategy and deliver results.

• Strong understanding of dealer engagement and customer experience principles, including online-to-offline sales motion, dealer activation, and long-term relationship development.

• Demonstrated success managing performance through clear goal setting, KPI tracking, regular coaching, and structured development plans.

• Effective communicator with the ability to present data, insights, and recommendations clearly to field teams, dealer principals, and executive leadership.

• Strong organizational and execution skills, with the ability to manage competing priorities in a fast-paced, performance-driven environment.

• High level of ownership, judgment, and accountability, with a disciplined, data-driven approach to decision-making.

• Adaptable leader with a continuous-improvement mindset, capable of evolving strategy, processes, and teams as the business scales.

Education:

·         Bachelor’s degree in Business, Marketing, Automotive Management, or a related discipline required; advanced degree (MBA or equivalent) preferred. Equivalent combination of education and senior-level sales leadership experience will be considered.

·         10+ years of progressive sales and commercial leadership experience within automotive, specialty vehicle, or adjacent dealer-driven industries, including demonstrated success leading teams, managing regions or markets, and owning revenue outcomes.

·         Proven experience operating at a senior leadership level, with responsibility for forecasting, budgeting, market strategy, dealer engagement, and performance management across multiple territories or business units.

·         Experience working directly with dealer networks, OEM partners, and executive stakeholders, including C-suite engagement and strategic negotiations.

·         Certifications or advanced training in sales leadership, revenue operations, CRM platforms, forecasting, or data-driven sales management are a plus.

Work Environment and Physical Requirements:

• Field-based (remote) sales leadership role requiring regular travel to dealer locations, regional markets, trade shows, industry events, and corporate meetings.

• Strong in-market presence to support dealers, coach sales teams, drive execution, and represent PVD with customers, partners, and internal stakeholders.

• Regular travel to Fox Factory headquarters and regional offices to align with senior leadership, participate in strategic planning, and support cross-functional collaboration.

• Hybrid work structure combining remote work with frequent in-person engagement across dealers, field teams, executive leadership, and corporate partners.

• Requires flexibility to work across multiple time zones and adjust schedules based on market demands, leadership meetings, and business priorities.

• Travel volume and schedule vary based on sales cycles, market priorities, and major events.

• Standard mobile and office work environment utilizing computer, phone, and video conferencing tools.

Disclaimer:  This list does not represent all physical demands.  Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job.  Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.  We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity.

The compensation range for this position is specific to the locations listed below and is the range Fox reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.