Director of Sales

Job title:  Director Sales - Prisma

Reports to: Director, Operations- Prisma

Department: Prisma

Location: Alpharetta, GA-Hybrid

Grade: 21

About Priority Commerce: 

Priority Commerce is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority Commerce, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

Prisma seeks a hands-on, commercially driven Director of Sales to build and scale its enterprise sales organization across multifamily rental housing and HOA markets. This player/coach leader owns new-business revenue performance, develops a high-performing sales team, and personally leads and closes strategic opportunities. The role combines executive-level selling with disciplined pipeline management, accurate forecasting, and repeatable processes that accelerate sustainable growth.

Based in the Alpharetta area, the Director will work a hybrid schedule with regular days at Prisma headquarters to lead, coach, and collaborate with the team.

Responsibilities: 

Revenue Growth & Enterprise Sales

• Own new-business revenue targets, pipeline coverage, conversion performance, and forecast accuracy across multifamily and HOA markets.

• Personally source, lead, negotiate, and close strategic enterprise opportunities, including complex multi-property accounts.

• Develop executive relationships and compelling business cases addressing payment workflows, PMS integrations, financial outcomes, and commercial terms.

• Drive prospecting and pipeline creation through targeted outbound efforts, partnerships, referrals, events, and coordinated marketing programs.

Build, Lead & Coach the Team

• Recruit, develop, and scale a high-performing team of SDRs and account executives aligned to growth objectives.

• Act as a player/coach: actively sell while providing deal strategy, field coaching, pipeline reviews, and hands-on support to improve team performance.

• Set clear goals and KPIs, establish accountability, and develop talent through regular feedback and performance management.

Sales Operations & Cross-Functional Execution

• Implement a consistent enterprise sales methodology, territory and prospect prioritization, CRM discipline, and accurate reporting in HubSpot.

• Own pricing and proposal discipline in partnership with Finance and Operations, including contract and commercial approval processes.

• Partner with Implementation and Customer Success to ensure complete handoffs, realistic commitments, and successful customer launches.

• Collaborate with Product and Marketing to refine positioning, competitive intelligence, and market opportunities.

What Success Looks Like:

Consistent achievement of new-business revenue goals; growing qualified pipeline and improving win rates; accurate forecasts; successful recruitment, development, and productivity of the sales team; and a repeatable sales engine that supports scalable growth.

Candidate Requirements:

• 5+ years in enterprise SaaS, PropTech, FinTech, or payments sales, with demonstrated success selling to multifamily property managers or ownership groups.

• Proven track record of both growing revenue and building, coaching, and scaling successful sales teams.

• Hands-on enterprise closer with experience navigating long, multi-stakeholder sales cycles and complex negotiations.

• Strong command of sales KPIs, CRM reporting, pipeline management, forecasting, and territory planning.

• Executive-level communication, commercial judgment, and ability to lead cross-functional initiatives.

• Ability to work a hybrid schedule with regular in-office presence in Alpharetta, GA, and travel forcustomer meetings as needed.

Preferred

Experience in rent/HOA payments, banking or payables; startup or scale-up environments; PMS integrations, revenue-share structures, and B2B2C property management models.

Work Environment & Culture:

We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.

Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you’ll be part of a company that empowers you to perform at your best and be known for results.

Compensation and Benefits:

Compensation range: $144k -$157k
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.

Financial Wellness

• Bonus programs

• 401(k) match

• Employee Stock Purchase Program (ESPP)

• HSA and FSA options

• Financial wellness resources and employee discount programs

Health & Well-being

• Medical, dental, and vision coverage

• Mental health support for employees and dependents through Lyra Health

• Family planning and women’s health benefits through Carrot

• Gym membership reimbursement and virtual wellness programs (including yoga)

Time Off

• 3 weeks PTO to start, with unlimited PTO after year one

Growth & Development

• Education expense reimbursement

• Leadership development programs

• Certified Payments Professional (CPP) certification support

We believe great performance starts with feeling supported - and we’ve built our benefits with that in mind.

 Traditional Physical Requirements:

• Requires prolonged sitting, standing, bending, stooping and stretching.

• Requires the ability to lift 10 pounds.

• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).

Join our team at Priority Commerce and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.