Director of Sales

The Director of Sales is a proactive, hands-on sales leader responsible for driving group, corporate, and social business to Trailborn Surf & Sound.

This is an on-property position reporting directly to the General Manager. The Director of Sales leads the property's sales strategy, builds lasting client and partner relationships, and delivers revenue results that support the hotel's budget and the Trailborn brand.

Property Sales Performance

• Drive market share, RevPAR, ADR, profitability, and overall commercial performance through strategic planning and execution.

• Achieve established budget, forecast, and annual production targets.

• Develop and execute the annual sales plan, including target markets, account priorities, and quarterly action steps.

• Support budgeting and forecasting with account-level insights, market trends, and group demand analysis.

Business Development & Partnerships

• Prospect and secure new business across corporate, association, SMERF, wedding, and meeting planner segments, with a focus on retreats and experience-driven programs.

• Build and maintain relationships with local partners, destination marketing organizations, and referral sources.

• Represent the property at industry events, trade shows, and client site visits as needed.

• Collaborate with Revenue Management and participate in RevMAX and property sales calls to align on strategy, booking windows, and demand periods.

Team Leadership & Collaboration

• Lead, coach, and develop the property sales team, establishing clear goals, activity expectations, and accountability.

• Partner with Catering, Events, Front Office, and Operations to ensure a seamless transition from contract to arrival.

• Collaborate across departments to deliver an exceptional guest experience.

• 5+ years of hotel sales experience, including experience leading or mentoring a sales team.

• Demonstrated success driving commercial performance across multiple demand segments.

• Proven track record of achieving group revenue goals.

• Experience working in both branded and independent hotels or resorts.

• Resort, lifestyle, or Marriott experience preferred.

• Strong analytical skills and experience working with contracts, forecasts, and production reports.

• Excellent written and verbal communication skills.

• Working knowledge of hotel sales and CRM systems.

• Self-motivated, personable, and results-oriented approach.

• Bachelor's degree in hospitality, business, or a related field preferred, or equivalent experience.

At Trailborn, we value our team members and offer a range of benefits designed to support their well-being and professional experience.

Benefits for eligible full-time employees include:

• Medical, dental, and vision insurance with company contributions

• Paid time off

• Paid sick time

• 401(k) retirement plan with company match

• Employee dining discounts

• Employee marketplace discounts

Eligibility and benefits are subject to applicable plan terms and company policies.

This position requires flexibility based on business needs and seasonality. Extended hours, evenings, weekends, and holidays may be required.

Trailborn is an Equal Opportunity Employer. We celebrate diversity and are committed to fostering an inclusive and supportive workplace for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable federal, state, or local laws.

If you require assistance or a reasonable accommodation during the application process, please let us know.

This job description is intended to provide a general overview of the position and is not an exhaustive list of responsibilities or qualifications. Duties and responsibilities may evolve based on business needs.