Director of Sales

Posted 13 Days Ago
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53089, Sussex, WI, USA
In-Office
Senior level
Sports • Design • Hospitality • Manufacturing
The Role
Leads a national inside and outside sales organization, driving revenue growth through Account-Based Selling, strategic account planning, value-based selling, and margin preservation. Coaches representatives, establishes performance expectations, manages forecasting and CRM discipline, monitors pipeline metrics, and develops a high-performing sales culture. The role also oversees hiring, training, employee performance, and organizational initiatives, with national travel for key account visits, field coaching, and trade shows.
Summary Generated by Built In

At Seaside Casual, we design and manufacture outdoor furniture known for its exceptional aesthetics, durability, and total product value. We are seeking a high-caliber, dynamic Director of Sales to lead our national Inside and Outside Sales teams, cultivate a culture of accountability and business excellence, and accelerate our market expansion.

If you are a strategic sales leader who thrives on hands-on coaching, mastering Account-Based Selling (ABS), and winning on total value rather than price, this is your opportunity to shape our national sales footprint.

What You’ll Do

  • Lead the charge in penetrating high-priority target accounts using a structured Account-Based Selling methodology. Transform transactional buyers into high-value, long-term strategic partners.
  • Provide hands-on leadership, structured benchmarks (30-60-90 day goals), and ongoing coaching to both Inside and Outside Sales Representatives. Elevate team business acumen and value-selling expertise to defend margins against low-cost competitors.
  • Oversee national sales forecasting, pipeline health, and CRM execution (e.g., Salesforce/HubSpot) to ensure predictable, profitable growth.
  • Foster a hungry, resilient, and collaborative sales environment through empathetic leadership, clear communication, and consistent celebration of wins.
  • Travel nationally up to 40% to join key account meetings, conduct field coaching with representatives, and represent Seaside Casual at top industry trade shows.
What You Bring
  • 5+ years of progressive sales leadership experience managing combined Inside and Outside Sales teams within B2B, commercial furniture, hospitality, or durable consumer goods.
  • Mastery of Account-Based Selling (ABS) and multi-stakeholder account planning.
  • Demonstrated track record of embedding value-based selling methodologies and protecting margins in price-competitive markets.
  • Strong business acumen, analytical skills, and CRM/sales enablement software expertise.
  • Ability and willingness to travel nationally up to 40%.

Why Join Seaside Casual?

  • Play a pivotal role as a key business leader, shaping our growth playbook and driving nationwide market share.
  • Lead a sales force representing products renowned for quality, aesthetics, and lasting value.
  • Join an organization that values team development, operational excellence, and a supportive, win-together culture.

Check out our website to learn more about us! https://seasidecasual.com/ 

Skills Required

  • 5+ years of progressive sales leadership experience managing Inside and Outside Sales Representatives
  • Experience in B2B, commercial furniture, hospitality, or durable consumer goods
  • Mastery of Account-Based Selling principles and multi-stakeholder account planning
  • Proven track record training and leading teams in value selling and margin preservation
  • Exceptional business acumen, analytical skills, and communication capabilities
  • Proficiency with modern CRM systems such as Salesforce or HubSpot and sales enablement tools
  • Willingness to travel nationally up to 40%
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The Company
HQ: Sussex, WI
78 Employees
Year Founded: 1997

What We Do

The Prestwick Companies is a family of brands including Prestwick Golf Group, Prestwick Limited, Max-R, and Sister Bay Furniture. They specialize in the design and manufacture of customized outdoor site furnishings and premium furniture made from sustainable, recycled plastic materials. Serving a wide range of industries from golf and hospitality to healthcare and retail, they aim to be the premier global manufacturer of recycled plastic furniture.

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