Director of Sales

Posted Yesterday
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North Bethesda, MD, USA
In-Office
120K-130K Annually
Senior level
Events • Food • News + Entertainment • Hospitality
The Role
Leads venue sales strategy, performance, budgeting, and financial reporting while managing and developing a team of event sales managers. Drives business development through market research, client outreach, competitive strategy, and coordinated sales and marketing plans. Ensures effective use of sales systems, brand standards, guest engagement practices, and cross-functional collaboration. The role also oversees recruiting, onboarding, training, performance evaluations, and team growth planning.
Summary Generated by Built In

Description

Join Pinstripes and be part of a team dedicated to creating unforgettable experiences and shaping the future of Eatertainment.

As the Director of Sales, you will report directly to the VP of Event Sales & Business Development. You will lead and develop a team of Senior Event Sales Managers and Event Sales Managers within your venue, owning the sales strategy and driving team performance. Your primary focus is building and coaching a high-performing sales team — setting the strategic direction, developing your team members, and holding the team accountable to sales goals — while ensuring consistent execution within your venue.

Roles and Responsibilities:
The duties include, but are not limited to, the following

Sales Strategy & Performance

  • Own and communicate the sales strategy, ensuring it is understood and executed
  • Track and report on strategic plan results, identifying opportunities for course correction
  • Develop a strategic plan to engage new and existing clients and grow overall sales
  • Ensure accurate and timely weekly and monthly financial reporting; analyze financial variances and initiate corrective actions as needed
  • Stay in tune with sales budgets for the fiscal year and understand key KPI reports for your venue

Team Leadership & Development

  • Manage, support, and develop sales team
  • Lead and motivate a high-performance sales team while creating a “fun” and engaging environment
  • Effectively lead daily huddles and strategic team meetings
  • Communicate expectations clearly and follow up to ensure team members are meeting them in a timely manner
  • Own individual sales growth planning for each team member, aligning development with their career path and goals
  • Understand each team member’s strengths and areas of opportunity; conduct effective performance evaluations
  • Own the continued education and sales training program, increasing team efficiency and conversion rates
  • Collaborate on the Sales Manager training program, including onboarding new hires and supporting the recruiting process as needed

Market & Business Development

  • Perform market research and stay on top of industry trends
  • Understand competitors and develop strategies to win against them
  • Actively connect with potential clients, community members, and top decision-makers in each market
  • Create new routes to increase venue sales and ensure sales and marketing plans are cohesive and fully executed

Cross-Functional Relationships

  • Build strong working relationships with venue leadership, including General Manager and Executive Chef
  • Serve as liaison between the sales team and other departments to ensure smooth communication
  • Ensure the team is effectively and consistently using sales tools and systems to perform their responsibilities

Brand & Guest Standards

  • Ensure venue adheres to brand standards and operational excellence
  • Coach the team on guest engagement best practices, including handling VIP clients and resolving guest concerns
  • Maintain a guest-centered focus across the sales organization to drive retention and repeat business

What's in it for you:

  • Benefit Package
  • Medical, dental and vision insurance
  • Health Savings Account option – including company HSA contribution
  • Flexible Spending Accounts
  • 401K
  • Employee Assistance Program
  • Company provided Short Term Disability Insurance
  • Company provided Long Term Disability Insurance
  • Flexible Vacation
  • Voluntary benefits – LifeLock Protection, Pet Insurance, Accident and Critical Illness offerings
  • Growth opportunities, with several new restaurant openings
  • Discounts on Food, Beverage and Activities

Salary Range: $120,000 - $130,000 annually

Requirements

Qualifications and Education Requirements

  • Minimum of 8 years in restaurant, hotel, or hospitality event sales, with a proven track record of success
  • Minimum of 3 years directly managing and developing a sales team, ideally including experience managing managers
  • Extensive understanding of the local market and industry trends
  • Proven experience working in high-volume, fast-paced environments
  • Strong financial and analytical aptitude, with experience owning sales budgets and reporting
  • Excellent verbal and written communication skills
  • Experience recruiting, onboarding, and training sales talent
  • Ability to travel occasionally for networking, training, or company events as needed

Preferred Skills

  • Demonstrates strong leadership presence with a genuine passion for developing others
  • Works effectively across teams and departments, contributing to a collaborative culture
  • Strong organizational skills, attention to detail, and ability to manage multiple priorities
  • Proficient in CRM and catering software systems; experience with Tripleseat is a bonus
  • Proficient in Microsoft Office and Excel for reporting and budget management

Work Environment / Physical Requirements

  • Ability to work on-site at the venue during weekdays, with occasional travel for networking, training, or company events as needed
  • Flexible hours with availability to work evenings, weekends, and holidays as needed

We focus on an inclusive culture and celebrate everyone for who they are. We are an Equal Opportunity Employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion, sex, sexual orientation, national origin, citizenship status, ancestry, age, marital or veteran status, physical or mental disability, arrest record, genetic information or any other characteristic protected by applicable federal, state and local laws.

Skills Required

  • Minimum 8 years of experience in restaurant, hotel, or hospitality event sales with a proven track record of success
  • Minimum 3 years of direct experience managing and developing a sales team, ideally including managers
  • Extensive understanding of the local market and industry trends
  • Proven experience working in high-volume, fast-paced environments
  • Strong financial and analytical aptitude, including experience owning sales budgets and reporting
  • Excellent verbal and written communication skills
  • Experience recruiting, onboarding, and training sales talent
  • Ability to travel occasionally for networking, training, or company events
  • Strong leadership presence and passion for developing others
  • Ability to work effectively across teams and departments
  • Strong organizational skills, attention to detail, and ability to manage multiple priorities
  • Proficiency in CRM and catering software systems; Tripleseat experience is a bonus
  • Proficiency in Microsoft Office and Excel for reporting and budget management
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The Company
HQ: Northbrook, IL
Year Founded: 2006

What We Do

Pinstripes is an experiential dining and entertainment brand that combines an Italian-American bistro with activities like bowling and bocce, and offers private event spaces.

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