Director of Sales

Director, Sales – APAC (Compressor & Pumps)

Location: Malaysia 
 

Role Overview 

The Director, Sales – APAC is accountable for orders, revenue, and commercial execution across the Asia-Pacific region. This leader develops and drives a go-to-market strategy with a strong emphasis on expanding and optimizing channel partnerships to accelerate growth, deepen market penetration, and enhance customer access across diverse markets 

The role partners closely with global and cross-functional teams to ensure growth across new equipment and aftermarket, while building a high-performing, partner-enabled regional sales organization 

Key Responsibilities 

• Lead and expand channel partner network growth, including distributor strategy, partner segmentation, capability building, and performance management 

• Deliver APAC performance against orders, revenue, growth, and commercial KPIs 

• Develop and execute APAC go-to-market strategy, prioritizing channel-led coverage and market expansion 

• Build strong partner operating rhythm, including pipeline reviews, forecast alignment, and joint account planning 

• Drive forecasting and pipeline rigor, ensuring visibility and discipline across direct and partner-led opportunities 

• Strengthen relationships with EPCs, licensors, and customers, leveraging partners to increase specification and win rates 

• Lead and develop regional sales teams, ensuring alignment with partner strategy and regional execution priorities 

• Partner with Finance and Commercial Excellence on pricing, margin, and deal governance 

• Collaborate with operations and service teams to ensure strong customer experience and delivery execution 

• Drive consistency and simplification in sales processes and tools across the region 

• Ensure compliance with regulatory, trade, and ethics requirements 

Basic Qualifications 

• Bachelor’s degree in Business, Engineering, or related field 

• 10+ years of sales or commercial experience in industrial or capital equipment sectors 

• Demonstrated experience leading channel-driven growth strategies across multiple countries 

Preferred Qualifications 

• Proven success building and scaling channel partner ecosystems in APAC 

• Strong commercial rigor (forecasting, pipeline management, pricing, deal governance) 

• Experience in engineered products or rotating equipment industries 

• Experience in EPC or project-based sales environments 

• English required; additional APAC language capability a plus 

• MBA or advanced degree preferred 

• Experience operating in matrixed global organizations 

Travel 

• Significant regional and occasional global travel required