VP of Sales, US East Coast

About Vori

Vori is a modern retail technology company transforming how independent

grocers operate. Our unified platform powers point-of-sale, AI-driven inventory

management, payment processing, and digital ordering—built specifically for the

needs of local retailers. Backed by world-class investors and already deployed in

high-performing stores across the USA, we’re building the retail infrastructure of

the future for the $1T grocery market.

The Role

We’re hiring a Director of East Coast Sales to lead our expansion into the most

strategic markets on the East Coast—from NYC to Atlanta, Boston, Philadelphia,

and beyond.

You’ll start as a senior individual contributor, mapping the market, refining our

playbook, and closing landmark deals in high-value territories. Within 1–2 quarters,

you’ll hire and lead a team of AEs to expand Vori’s footprint city-by-city, unlocking

the next phase of regional growth.

Vori - Director of Sales, US East 1This role is perfect for a seasoned operator who’s both a deal-closer and team-

builder—someone who thrives in early-stage environments and knows how to win

trust across local and multi-location accounts.

What You’ll Do

🧭 Go-to-Market Leadership

Own the revenue number and expansion strategy for top East Coast metros

Develop and execute market entry strategies grounded in data, local insight,

and urgency

Collaborate with marketing and product to tailor messaging, GTM assets, and

local proof points

💼 Enterprise-Caliber Selling

Personally lead sales efforts in your first territory to close flagship accounts

Build deep relationships with grocery operators, independents, and regional

groups

Sell consultatively to family-run and professionally managed businesses

👥 Team Formation & Management

Recruit, onboard, and manage a high-performing AE pod after your first few

wins

Coach your team on territory development, sales process, and value-based

selling

Instill a culture of ownership, grit, and excellence

📈 Executive Collaboration & Scale

Report directly to the Head of U.S. Sales, with visibility to the CEO and

leadership team

Vori - Director of Sales, US East 2Partner cross-functionally to inform product roadmap, pricing strategy, and

operational playbooks

Serve as the voice of the East Coast market internally—bringing insights,

urgency, and truth

You’ll Thrive in This Role If You...

Bring 8–15+ years of B2B sales experience, with territory ownership and

leadership in fast-growing companies

Have a track record of opening new markets, building trust with buyers, and

consistently exceeding quota

Are a strategic player-coach—comfortable leading by doing, then scaling with

excellence

Know how to navigate and close deals with SMBs, mid-market, and multi-

location operators

Have experience in vertical SaaS, POS, fintech, retail tech, or logistics a strong

plus

Are based in or willing to relocate to a major East Coast metro to be close to

customers

Why Vori

Category-defining product with clear market pull

Real customers, real revenue, and explosive growth

Top-tier investors and advisors from Stripe, Toast, Uber, and Palantir

Massive untapped opportunity in one of America’s most essential industries

Autonomy, equity, and the chance to own a major company growth engine

If you're ready to lead the charge and build Vori's presence across the East

Coast's most important markets—we want to meet you.