The Role
Leads sales performance across five Pacific Northwest branches, driving revenue growth, forecasting, KPI performance, and customer relationships. Manages and coaches showroom, in-home, and commercial sales teams while aligning sales volume with manufacturing capacity and profitability. The role requires regular regional travel, multi-location leadership, and experience in sales leadership, building materials, construction, or custom manufacturing.
Summary Generated by Built In
Director of Sales – Pacific Northwest
Auburn, WA | Regional Leadership Role
Build the team. Drive the numbers. Own the outcome.
With 16 branches and 9 manufacturing facilities across the Pacific Northwest and Western Canada, FLOFORM Countertops completes over 60,000 installations each year. We’re a market leader—and we’re continuing to grow.
We’re looking for a Director of Sales to lead performance across five branches in the Pacific Northwest. This is a hands-on leadership role for someone who thrives in the field, builds high-performing teams, and delivers consistent results.
What You’ll Do
Drive Revenue Growth
- Lead and execute sales strategy across multiple locations
- Own regional performance and consistently exceed targets
- Identify and capitalize on opportunities across residential, commercial, and retail channels
Lead & Develop High-Performing Teams
- Manage and coach:
- Showroom Sales Consultants
- In-Home Sales Specialists
- Commercial / B2B Account Managers
- Build a culture of accountability, performance, and continuous improvement
Be in the Field
- Travel regularly throughout the Pacific Northwest
- Work directly with branch teams to elevate performance
- Build strong relationships with key customers and partners
Align Sales with Operations
- Collaborate closely with manufacturing and operations teams
- Ensure sales volume aligns with production capacity and profitability
Strengthen Key Accounts
- Grow and maintain relationships with builders, designers, and retail partners
- Represent FLOFORM as a trusted industry partner
Use Data to Win
- Track KPIs, forecast accurately, and adjust strategy as needed
- Leverage CRM tools and reporting to drive decision-making and results
What You Bring
- 10+ years of sales leadership experience
- Proven success leading multi-location teams
- Experience in building materials, construction, or custom manufacturing (strong asset)
- Strong understanding of Pacific Northwest markets
- Willingness to travel regularly
- Leadership style grounded in coaching, accountability, and results
- Proficiency with CRM systems and sales analytics
What We Offer
- Competitive base salary + performance-based incentives
- Comprehensive benefits package:
- Medical, Dental, Vision, and Prescription coverage
- Company-paid Life & AD&D Insurance
- Employee Assistance Program (EAP)
- Flexible Spending Accounts (Medical & Dependent Care)401(k) with company participation
- Paid Time Off (PTO)
- A stable, growing company with long-term career opportunities
- A supportive, team-oriented culture
Why This Role
This is not a desk job. You’ll be on the ground—working with teams, solving problems, and directly influencing revenue across the region.
If you’ve led teams, owned real numbers, and want a role where your impact is visible and meaningful, we want to hear from you.
👉 Apply today and help shape the future of FLOFORM Countertops.
Skills Required
- 10+ years of sales leadership experience
- Proven success leading multi-location teams
- Experience in building materials, construction, or custom manufacturing
- Strong understanding of Pacific Northwest markets
- Willingness to travel regularly
- Leadership style grounded in coaching, accountability, and results
- Proficiency with CRM systems and sales analytics
Am I A Good Fit?
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The Company
What We Do
FLOFORM Countertops is a Canadian countertop company headquartered in Winnipeg, Manitoba, with showrooms and fabricating facilities across Western Canada and the Pacific Northwest. Established in 1961, it manufactures, sells, and installs premium surface countertops for kitchens and bathrooms, offering materials including quartz, porcelain, and laminate. Its services include customer education, design consultation, and in-home countertop installation for residential customers.
