Job Description
At Beyond Meat, we are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the best employee experience.
ABOUT THIS ROLE
The Director – Natural Channel will be responsible for selling & executing key Beyond Meat strategies with the goal of hitting revenue & profit growth targets at a set group of retailers based in the US. You will be equipped with a set trade-spend budget to drive these strategies & growth. You will also leverage brokers, distributors, & other key partners to maximize the impact across your customers.
A successful Director – Natural Channel deeply understands customers, including but not limited to Whole Foods, Sprouts, INFRA, NCG, UNFI, and KEHE. Consequently, they build strategic plans that simultaneously grow Beyond’s business, develop the customer’s business, & delight the shopper & execute those plans with excellence. Their buyers, distributors, & brokers come to them first with opportunities or ideas because they trust the Director knows precisely what solutions will deliver the most value. Lastly, because of this robust knowledge & understanding, they actively advocate internally for the strategies, tools, & support that will maximize growth for their customers.
MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES
3rd Party Expertise
Appropriately allocate resources within the network of Brokers while staying within budget and timing constraints.
Review contracts regularly to understand any gaps or savings that could be had.
Develop a routine of weekly, monthly, quarterly, and annual business planning sessions with both Beyond Meat and the network of 3rd Party brokers.
Analyzes reporting regularly to understand gaps in business and gives resolution recommendations
Sales Leadership
Is the subject matter expert in all assigned customers in the Natural Channel across the country.
Develop deep relationships with each of the assigned customers to drive profitable revenue and obtain assigned targets.
Takes the approach of category leadership by using Beyond Meat as the category captain.
Adheres to pricing and promotion guidelines set forth by leadership and cross-functional input.
Cross-Functional Expertise
Actively contributes to a wide variety of HQ Cross Functional Teams within Beyond to ensure 3rd party and sales representation:
New Products, Volume, Customer Profitability Management, Pricing, Operations, etc.
Acts as the expert for all things in the assigned group of customers, along with 3rd party brokers.
Communicates, aligns, and executes Cross Functional Team objectives across Beyond, the relative brokers, and other 3rd parties.
Leadership, Training, and Development
Accountable for developing broker strength through ongoing feedback.
Shares knowledge of assigned customer base along with 3rd party needs with cross-functional teams.
Drives knowledge and routines to better embed Objective and Key Results (OKRs) methodology into this person’s everyday work routine.
ADDITIONAL DUTIES & GENERAL RESPONSIBILITIES
Establish and measure broker objectives for volume, trade spending, share, distribution, new items, deductions, etc.
Leverage broker partner sales execution against their performance against mutually agreed-upon initiatives.
Manage and ensure forecast accuracy for revenue and trade spend.
Foster and maintain strategic customer relationships to identify opportunities and promote business growth.
Selling with Insights –Ability to identify, acquire, and communicate insights, both specific customer and marketplace, which can serve as the basis for selling strategy, including initiatives and solutions.
ADDITIONAL QUALIFICATIONS, SKILLS, and EXPERIENCE
BA/BS required in a related field.
7+ years’ experience in managing and expanding strategic accounts, broker management, and relationships in the CPG industry
Expertise selling CPG products to customers such as Whole Foods, Sprouts, INFRA, UNFI, KEHE, and more
Experience managing Top-to-Top conversations with similar strategic accounts
Direct experience managing P&L
Experience leveraging syndicated data (Neilsen, Circana, Spins)
Extensive prior exposure to supporting and working with executive senior management
Strong listening, questioning, and negotiation skills ‐ outstanding communication and interpersonal skills
Disciplined time management and ability to work under pressure in a cross-functional environment
Excellent writing and presenting, project management, proposals, and analytical skills
Advanced computer software proficiency (Excel, PowerPoint, and data visualization), Google Suite, and Microsoft Office
Proficiency in analyzing information and making information-based recommendations
Strong Communication skills, highly organized, and manages timelines and objectives effectively.
WORK ENVIRONMENT AND TRAVEL
Works remotely with the ability to travel up to 50%
SUPERVISORY DUTIES: None
The starting annual base pay for this role is between USD $155,000 and $175,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits.
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.
Top Skills
What We Do
We believe there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.
