Director of Sales & Marketing
THE AVALON OF COMMERCE TOWNSHIP
Mission: Hit Maximum Occupancy, Fast.
When you join THE AVALON OF COMMERCE TOWNSHIP, you step into a community built on extraordinary hospitality and life-changing service — and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel.
This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results.
Why High-Performing Closers Choose This Role
· You control strategy + execution — full autonomy in how you build the funnel and close.
· Your performance drives the community’s financial success — immediate and visible impact.
· Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn.
Your High-Impact Responsibilities
Own Every Stage of the Sales Cycle
· Manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy.
· Maintain occupancy at or above budgeted levels month after month.
Speed = Your Advantage
· Respond to all inquiries immediately; speed-to-lead is your competitive edge.
Build a Referral Power Network
· Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
High-Conversion Event Strategy
· Lead tours, community events, and closing events designed to secure deposits on the spot.
Relentless Funnel Management
· Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a “next step.”
· Identify funnel gaps and execute fast, creative solutions to increase conversions.
Who You Need to Be
· A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
· A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to “yes.”
· Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.
· Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.
Compensation & Rewards
· Competitive salary
· Aggressive commission structure tied to speed + volume
· Move-in bonuses and milestone bonuses at key occupancy targets
This Role Is Built for a Sales Athlete.
If you’re the type of closer who thrives on urgency, competition, and fast results — and you love the impact senior living has on families — you belong at THE AVALON OF COMMERCE TOWNSHIP
Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings
Top performers can significantly exceed On Target Earnings through sustained occupancy growth.
ResponsibilitiesSkills Required
- Minimum 5 years of sales or comparable senior living experience
- Verifiable occupancy or sales success
- Experience managing the full sales cycle, including inquiries, cold calls, tours, follow-ups, and move-ins
- Ability to develop referral relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other referral sources
- Experience using Salesforce or a CRM to track and manage sales funnels
- Strong closing ability and emotional intelligence when navigating family decision-making
- Hospitality-focused, resident-first customer service approach
What We Do
Clarendale West End is an upscale senior living community in Nashville’s West End, developed by Ryan Companies and managed by LCS Community Operations. It offers a full continuum of care—independent living, assisted living, and memory care—along with dining, fitness, educational, arts, salon and spa, transportation, and event amenities. The community emphasizes lifestyle-centered services, quality care, hospitality, and meaningful resident connections.
