The Role
Lead sales and marketing strategy to grow revenue, manage and mentor sales teams and reps, develop new and existing customer opportunities, coordinate cross-functional activities (engineering, manufacturing, quality, customer service), oversee CRM and sales technology, maintain the website and marketing channels, produce forecasts and reports, support M&A diligence and integration, and provide leadership for customer service and post-win product introduction processes.
Summary Generated by Built In
ETI
Director of Sales & Marketing
Fort Atkinson, WI
DUTIES AND RESPONSIBILITIES
QUALIFICATIONS/EXPERIENCE/EDUCATION
Director of Sales & Marketing
Fort Atkinson, WI
DUTIES AND RESPONSIBILITIES
- Develop and implement sales and marketing plans to achieve corporate objectives.
- Establish sales and marketing goals. Manage, mentor and monitor direct sales team and sales rep organizations activities to assure goals are achieved.
- Grow the business through identification and development of new customers as well as additional opportunities with existing customers.
- Coordinate with direct sales team and sales reps to create win strategies and action assignments and build solid relationships with key customers.
- Establish and maintain close working relationships with internal departments such as engineering, manufacturing, quality and customer service.
- Monitor post-win activities through the new product introduction process and work with relevant departments to assure customer needs are met.
- Produce forecasts and other sales and marketing activity reports.
- Research and stay current on industry trends and competitor activities.
- Plan and develop appropriate promotional materials while maintaining a consistent corporate image.
- Help evaluate acquisition targets, build pre-close diligence information, compare sales and marketing strategies and/or evaluate synergies while leading the sales/marketing functional integration(s) as necessary.
- Lead the assessment, selection, implementation, and optimization of CRM and sales technology platforms to support business growth, enhance customer relationship management, and provide actionable sales analytics.
- Maintain the company website and use it as a sales and marketing tool. Monitor activity and initiate actions across different marketing channels to increase the quantity of quality leads.
- Identify, manage, and evaluate marketing channels and campaigns to support sales objectives and strengthen brand presence.
- Provide leadership and oversight for the customer service team, ensuring exceptional customer support, efficient order processing, and continuous improvement of customer-facing processes to drive customer satisfaction and retention.
- Other duties that may be assigned.
QUALIFICATIONS/EXPERIENCE/EDUCATION
- Bachelor degree in a business-related area of study (Sales, Marketing, Finance, Engineering, etc.)
- 5+ years of sales/sales management experience with an electronics company
- Extensive and well-developed network of electronics users
- Engineering and/or operations experience in an electronics environment
- Proven track record of opening doors and closing deals
Skills Required
- Bachelor degree in a business-related field (Sales, Marketing, Finance, Engineering, etc.)
- 5+ years of sales or sales management experience with an electronics company
- Extensive and well-developed network of electronics users
- Engineering and/or operations experience in an electronics environment
- Proven track record of opening doors and closing deals
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The Company
What We Do
MRA - The Management Association is a nonprofit employer association that provides comprehensive HR services, including recruitment, advice, training, and development, to over 5,000 member companies.
