Director of Sales & Marketing
THE AVALON OF COMMERCE TOWNSHIP
Mission: Hit Maximum Occupancy, Fast.
When you join THE AVALON OF COMMERCE TOWNSHIP, you step into a community built on extraordinary hospitality and life-changing service — and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel.
This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results.
Why High-Performing Closers Choose This Role
· You control strategy + execution — full autonomy in how you build the funnel and close.
· Your performance drives the community’s financial success — immediate and visible impact.
· Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn.
Your High-Impact Responsibilities
Own Every Stage of the Sales Cycle
· Manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy.
· Maintain occupancy at or above budgeted levels month after month.
Speed = Your Advantage
· Respond to all inquiries immediately; speed-to-lead is your competitive edge.
Build a Referral Power Network
· Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
High-Conversion Event Strategy
· Lead tours, community events, and closing events designed to secure deposits on the spot.
Relentless Funnel Management
· Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a “next step.”
· Identify funnel gaps and execute fast, creative solutions to increase conversions.
Who You Need to Be
· A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
· A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to “yes.”
· Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.
· Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.
Compensation & Rewards
· Competitive salary
· Aggressive commission structure tied to speed + volume
· Move-in bonuses and milestone bonuses at key occupancy targets
This Role Is Built for a Sales Athlete.
If you’re the type of closer who thrives on urgency, competition, and fast results — and you love the impact senior living has on families — you belong at THE AVALON OF COMMERCE TOWNSHIP
Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings
Top performers can significantly exceed On Target Earnings through sustained occupancy growth.
ResponsibilitiesSkills Required
- Minimum 5 years in sales or comparable senior living experience
- Proven, verifiable occupancy or sales success
- Experience managing full sales cycle (inquiries, cold calls, tours, follow-ups, move-ins)
- Strong closing skills and ability to navigate family dynamics with emotional intelligence
- Experience using Salesforce and CRM systems; metrics-driven sales management
- Track record building referral networks with discharge planners, attorneys, physicians, and advisors
- Experience leading tours, community events, and high-conversion closing events
- Hospitality-focused mindset and resident-first customer service orientation
- Ability to respond immediately to inquiries and maintain speed-to-lead
Vi Living Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.
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Healthcare Strength — Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
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Leave & Time Off Breadth — PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
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Retirement Support — A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.
Vi Living Insights
What We Do
Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.
Why Work With Us
At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.

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