We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.
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At Fairmont Hotels & Resorts, we offer our guests the finest hospitality experience in each of our destinations. As part of Accor, you will join a global community that values excellence, sustainability, and innovation—where your leadership will shape exceptional guest experiences every day.
Job DescriptionAs Director of Sales & Marketing, you will lead the commercial strategy for the pre-opening and launch of Fairmont Agra—positioning the hotel as a premier luxury destination in the market while driving revenue, brand visibility, and long-term profitability.
- Develop and execute the overall Sales, Marketing, and Distribution strategy aligned with Accor and Fairmont brand standards.
- Lead the hotel’s pre-opening commercial roadmap including market positioning, pricing strategy, and go-to-market plans.
- Drive revenue generation across all segments including Rooms, Events, MICE, and F&B.
- Establish strong relationships with key clients, luxury travel partners, corporate accounts, and global distribution channels.
- Identify new business opportunities and build strategic partnerships to maximize market share.
- Oversee digital marketing, PR, branding, and communication strategies to ensure strong market presence pre- and post-opening.
- Monitor competitor activity and market trends to ensure proactive and agile strategy execution.
- Collaborate with Accor regional and global sales teams to leverage network opportunities.
Pre-opening Responsibilities:
- Build and lead the Sales & Marketing team from the ground up.
- Develop pre-opening sales plans, budgets, and revenue forecasts.
- Establish all sales systems, reporting tools, and distribution channels (OTA, GDS, direct channels).
- Launch brand awareness campaigns, PR initiatives, and pre-opening promotions.
- Drive early business through key accounts, MICE planners, and luxury consortia.
- Ensure readiness of all sales collaterals, digital assets, and brand communication.
Leadership & Team Management:
- Inspire, coach, and develop a high-performing sales and marketing team.
- Set clear objectives, monitor performance, and drive accountability.
- Foster a culture of collaboration, innovation, and results-driven performance.
- Work closely with Revenue Management, Operations, and Finance teams to achieve business goals.
Business Planning & Performance:
- Lead the Annual Business Plan, budgeting, and forecasting processes.
- Track performance against KPIs including revenue, market share, and profitability.
- Optimize sales mix and distribution channels to maximize yield.
- Ensure effective use of Accor sales tools, CRM systems, and analytics platforms.
- Bachelor’s degree in Business, Hospitality, or related field (Master’s preferred).
- 10–15 years of experience in hotel sales & marketing, with at least 3–5 years in a leadership role.
- Prior pre-opening experience in a luxury or upscale hotel is highly preferred.
- Strong understanding of luxury market segments, distribution channels, and revenue strategies.
- Proven ability to drive results, build relationships, and lead high-performing teams.
- Excellent communication, negotiation, and strategic thinking skills
- Be part of the pre-opening journey of Fairmont Agra, a landmark luxury destination
- Opportunity to build systems, teams, and culture from the ground up
- Work with a globally renowned luxury hospitality brand
Skills Required
- Bachelor's degree in Business, Hospitality, or related field (Master's preferred)
- 10-15 years of experience in hotel sales & marketing
- At least 3-5 years in a leadership role
- Prior pre-opening experience in a luxury or upscale hotel
- Strong understanding of luxury market segments and distribution channels
- Proven ability to drive results and lead high-performing teams
What We Do
We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
