Director of Sales & Marketing - EC

Posted Yesterday
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Tampa, FL, USA
In-Office
Senior level
Real Estate • Travel • Hospitality
The Role
Lead resort-wide sales and marketing strategy to maximize rooms, F&B, catering, and event revenue. Develop pricing, group ceilings, forecasts and budgets; recruit, train and manage sales team; execute digital and traditional marketing, PR and promotions; analyze market data and competitive set; drive group bookings and profitability while partnering with the GM and executive committee to position the property as a luxury market leader.
Summary Generated by Built In
Live Your Passion.  Add Your Magic.             

At Montage International, we are doing something different, something exciting and it takes passionate people to bring our vision to life. We have built a culture that leads with the important notion we live by every day; do what you love. If this resonates with you, we look forward to receiving your application.

We welcome applicants with disabilities and provide reasonable accommodations as needed to our applicants. Please discuss with our hiring managers during our selection processes. 

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At Montage & Pendry, It’s All Because of YOU!

Centered in the heart of Tampa’s famed downtown Riverwalk, Pendry Tampa is a beacon of the city’s culture-driven future, where the best of design, art, food and travel comingle with the ease of its sun-soaked surroundings. This is where Florida takes a deep breath. Where the sparkling waterfront and warm temperatures welcome you to explore the heart of the Gulf Coast, a century of Cuban culture and the expanse of the state’s brightest attractions with an eye for relaxation, repose and a pace all its own.

Pendry Tampa will introduce a new modern luxury experience to the Tampa Riverwalk area with 220 design-forward hotel guestrooms, 200 private Pendry Residences, three signature food & beverage offerings, world-class spa and fitness center, rooftop pool and a myriad of Riverwalk fronting retail and restaurant outlets alongside more than 11,000 square feet of private event space.

Imagine turning your passion and talent into a fulfilling career. Imagine a beautiful workplace where you can learn, grow, and have fun. At Montage & Pendry, we know our success is all because of you. Here, you’re not just an associate but a passionate creator of authentic, personalized experiences. You’ll feel empowered to think creatively, discover career growth opportunities, and have fun while crafting lasting, cherished moments for our guests. Working at Montage or Pendry is more than a job; it’s a way of life. Don’t just imagine the possibility—join us.

About You:

The Director of Sales and Marketing is responsible for the strategic leadership, development, and overall resort-wide revenue and yield strategies, implementation and results including group and transient rooms, group food and beverage, meeting room rental, local catering, outlet, and other revenues.  Strategies will include market mix, pricing, status, direct sales, marketing, and acquisition status and results. Maximize profitability for the resort and outstanding quality service for the guests. Accountable to market performance and potential performance as well as budget, forecast, and target goals. Provides leadership to sales team to achieve goals and objectives. As a key member of the Executive Committee, the Director of Sales and Marketing partners closely with the General Manger to launch and position the resort as a market-leading luxury destination maximizing RevPAR, ADR, Indexing, and overall profitability.

Must Haves:

  • Develop and execute a comprehensive opening commercial strategy aligned with brand standards and ownership goals
  • Demonstrate a deep understanding of key feeder markets including analyzing airlift, seasonality, and booking behaviors specific to the luxury segment
  • Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort.
  • Prepare, implement and compile data for the strategic sales plan, monthly report, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
  • Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
  • Recruit, direct, manage, train and counsel the sales and marketing organization.
  • Actively participate in sales presentations, property tours and customer meetings. Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested.
  • Manage/direct all advertising, public relations and promotional activities to align with market-specific travel patterns
  • Achieve and exceed group budgeted room nights and revenue goals annually.
  • Analyze and estimate total value of each piece of business and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service.   
  • Develop and utilize the marketing plan in order to uncover new and potential business.
  • Ensure accuracy for forecasting of revenues with most updated information.
  • Deep understanding of digital marketing tactics to be deployed
  • Assist Sales/Catering/Conference Services in obtaining necessary customer information and closing business, as requested.
  • Bachelor’s Degree is required.
  • Five to seven years of sales and marketing leadership in similar sized luxury operation preferred
  • Must possess computer skills, including, but not limited to, use of Microsoft Word, Excel and Delphi.
  • Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.
  • Extensive knowledge of sales.
  • Ability to assess/evaluate Associates’ performance fairly.
  • Extensive knowledge of revenue management.
  • Ability to recruit, supervise, train and motivate multiple levels of managers.
  • Knowledge of hotel and competitive market.
  • Ability to analyze data and establish appropriate action plans
  • Ability to perform other duties as required

You will Enjoy:

  • DTO (Discretionary Time Off)
  • Healthcare benefits
  • Health Savings Account and Flexible Spending Accounts
  • 401 [k] retirement plan with company matching, fully vested, and loan option
  • Banking and Investing Program offers preferred rewards, mortgage discount, and waived fees
  • Fertility & Family Forming Assistance
  • Daily Pay Opportunities
  • Parental leave pay differential
  • Pet Insurance
  • Hotel discounts
  • Free meals
  • Fitness & wellness discounts
  • LinkedIn Learning membership
  • Hearts of Montage/Hearts of Pendry community engagement
  • Associate’s events throughout the year

Physical Requirements:

  • Grasping, holding, sitting, walking, repetitive motions, bending over
  • Ability to stand and exercise mobility for extended periods of time during your scheduled shift
  • Ability to lift and carry up to 50 pounds regularly and for extended periods during the shift
  • Ability to push and pull food serving equipment and carts weighing up to 200 pounds on a semi - regular basis

In the United States we are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Skills Required

  • Bachelor's Degree
  • Five to seven years of sales and marketing leadership in similar sized luxury operation
  • Proficiency with Microsoft Word, Microsoft Excel and Delphi
  • Knowledge of computer accounting programs, math skills and budgetary analysis capabilities
  • Extensive knowledge of sales practices
  • Extensive knowledge of revenue management
  • Ability to recruit, supervise, train and motivate multiple levels of managers
  • Deep understanding of digital marketing tactics
  • Ability to analyze data, prepare forecasts, and establish action plans
  • Ability to assess and evaluate associates' performance fairly
  • Knowledge of hotel and competitive market dynamics
  • Ability to lift and carry up to 50 pounds and perform physical job tasks as described
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The Company
2,800 Employees
Year Founded: 2002

What We Do

Montage International is an ultra-luxury hospitality management company founded by Alan J. Fuerstman. It encompasses a distinctive collection of hospitality brands, including the ultra-luxury brand Montage Hotels & Resorts and the luxury hospitality brand Pendry Hotels & Resorts, as well as Montage and Pendry Residences and the management of some of the country's premier golf courses and clubs.

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