Director of Sales for a Leading Community Commerce Platform

Posted Yesterday
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Country States, Pájaros Barrio, Bayamón, PRI
In-Office
Senior level
Agency • HR Tech • Professional Services
The Role
Lead and scale an Account Executive team selling a community commerce SaaS to mid-market and enterprise consumer brands. Hire, coach, and enable AEs, build repeatable outbound and sales motions, run forecasting and pipeline reviews, partner cross-functionally to influence product and GTM, and act as a player-coach to support strategic deals while developing a high-performance sales culture.
Summary Generated by Built In
About the company

TYB (“Try Your Best”) is a late Series A tech startup building the leading community commerce platform for top consumer brands to activate, reward, and grow their communities. Brands use TYB to turn fans into creators, drive repeat behavior, unlock high-quality UGC, and generate measurable revenue.

They are backed by top investors and are a fully distributed team with experience launching, building, and scaling iconic consumer and SaaS businesses.

About You
  • You have 7–10 years of B2B sales experience, with 3–5+ years leading and scaling AE teams selling into Mid-Market and Enterprise consumer brands.
  • You’ve sold into the e-commerce / marketing tech stack and deeply understand how consumer brands think about growth: LTV, CAC, retention, community, content, and performance marketing.
  • You’re a player-coach who is comfortable stepping into deals when needed. You jump in to support active opportunities and help the team close while staying primarily focused on coaching, forecasting, and team development.
  • You’ve built or scaled outbound motions and understand how to drive pipeline discipline, deal rigor, and repeatable wins.
  • You are data-driven but empathetic- you know when to lean into metrics and when to coach the human behind the number.
  • You thrive in ambiguity and enjoy building systems, processes, and culture from scratch.
  • You care deeply about community and believe in the power of community-integrated commerce.
  • Above all, you’re excited to help define TYB’s sales motion while developing top-tier sales talent.
About the Role
  • You’ll own the performance, development, and scale of TYB’s Account Executive team, partnering closely with the Head of Sales and leadership to turn traction into a repeatable, scalable revenue engine.
  • Lead, coach, and develop AEs to consistently hit and exceed revenue targets, with clear expectations around pipeline coverage, deal quality, and forecasting accuracy.
  • Build and refine a repeatable sales motion across discovery, qualification, pricing, and close that aligns with TYB’s ICP and buying behavior.
  • Operate as a player-coach: comfortable stepping into strategic deals to support the team, model strong sales execution, and unblock momentum without being a primary quota-carrying seller.
  • Partner closely with SDR leadership to ensure strong outbound pipeline generation, clean handoffs, and high-quality opportunities.
  • Own sales enablement, including playbooks, messaging, objection handling, and competitive positioning to help AEs sell with confidence.
  • Act as the voice of the customer internally, collaborating with Product, Marketing, CS, and Partnerships to influence roadmap and GTM strategy.
  • Run forecasting, pipeline reviews, and performance reporting with rigor and consistency.
  • Build a high-performance, collaborative sales culture grounded in accountability, learning, and continuous improvement.
This role reports to a Head of Sales. It is a fully remote role within the U.S.

Skills Required

  • 7-10 years of B2B sales experience, including 3-5+ years leading and scaling AE teams selling into Mid-Market and Enterprise consumer brands
  • Experience selling into the e-commerce / marketing tech stack and deep understanding of LTV, CAC, retention, community, content, and performance marketing
  • Proven player-coach ability to step into deals to support and close while primarily coaching and developing a team
  • Experience building or scaling outbound motions, driving pipeline discipline, deal rigor, and repeatable wins
  • Data-driven with experience in forecasting, pipeline reviews, and performance reporting
  • Experience owning sales enablement: playbooks, messaging, objection handling, and competitive positioning
  • Experience partnering cross-functionally with Product, Marketing, Customer Success, and Partnerships to inform roadmap and GTM
  • Ability to work fully remotely within the U.S.
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The Company
15 Employees

What We Do

Palermo Advisors is a professional recruitment and staffing firm specializing in borderless hiring. The company provides world-class hiring solutions by connecting top global talent with organizations, ranging from early-stage startups to large corporations. They utilize an extensive network and a borderless approach to help companies build winning teams through expert talent sourcing and headhunting.

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