Director, Global Sales Enablement
Position Overview
Our Director, Global Sales Enablement is responsible for developing and executing strategies that equip our global sales teams with the resources, knowledge, and skills they need to be successful. This strategic leader fosters seamless collaboration between sales and other departments, such as marketing and product, to ensure a cohesive approach to revenue generation. Managing a small team of sales enablement professionals, they drive comprehensive enablement initiatives that improve sales efficiency and effectiveness, empowering our sales teams to reach their full potential, ultimately leading to increased revenue and business growth.
Key Responsibilities
Strategic Leadership
Develop and implement a comprehensive global sales enablement strategy aligned with overall business strategy and revenue targets
Partner with senior leadership to identify sales performance gaps and design targeted solutions that drive revenue growth
Establish key performance indicators and metrics to measure the effectiveness of enablement programs against business outcomes
Drive continuous improvement through data-driven insights and performance analysis
Ensure sales enablement initiatives directly support company-wide strategic objectives and quarterly/annual revenue goals
Content Development & Management
Create high-impact sales content including playbooks, battle cards, competitive intelligence, and training materials
Analyze sales performance data and market trends to identify content needs and opportunities
Ensure all enablement content is current, relevant, and regularly updated to reflect market changes, product updates, and competitive landscape shifts
Establish content governance processes including regular content audits, version control, and content lifecycle management
Develop content update protocols that ensure sales teams always have access to the most current and accurate materials
Training Program Development & Delivery
Design and deliver comprehensive training programs for sales new hire onboarding, product launches, and skill development
Create ongoing programming including regular workshops, lunch-and-learns, and certification programs
Develop blended learning approaches combining in-person, virtual, and self-paced learning modules
Establish regular training calendars and curricula that address evolving commercial needs
Measure training effectiveness through assessments, feedback, and performance metrics
Customize training programs for different sales roles, experience levels, and regional requirements
Cross-Functional Collaboration
Partner closely with Marketing teams to ensure alignment between demand generation and sales enablement efforts
Collaborate with Product teams to translate product features into compelling sales narratives and competitive positioning
Work with Sales Operations to leverage CRM data and insights for targeted enablement initiatives
Collaborate with HR and Learning & Development teams on onboarding and ongoing training programs
Technology & Systems Management
Lead and support the ongoing launch and adoption of CRM systems across the global sales organization
Provide strategic guidance and change management support for CRM system rollouts, including user training, process documentation, and adoption tracking
Develop comprehensive training programs to ensure successful CRM system adoption and utilization
Required Qualifications
Experience
7+ years of experience in sales enablement, sales operations, or related field
3+ years of people management experience with proven ability to build and lead high-performing teams
Demonstrated track record of developing and executing successful sales enablement strategies with measurable results
Experience working in global, multi-market environments
Experience with D365 is a Must
Technical Skills
Proficiency with learning management systems (LMS) and e-learning platforms
Experience with Microsoft Dynamics 365 (D365) for sales process optimization
Hands-on experience with sales enablement platforms (e.g., Highspot)
Strong analytical skills with ability to interpret sales data and performance metrics
Advanced knowledge of CRM systems and sales analytics tools
Core Competencies
Excellent written and verbal communication skills with ability to create compelling content
Strong project management skills with experience managing multiple initiatives simultaneously
Strategic thinking combined with tactical execution capabilities
Collaborative mindset with proven ability to influence cross-functional stakeholders
Change management experience with ability to drive adoption of new processes and tools
Preferred Qualifications
Experience with Challenger sales methodology framework
Background in B2B software or technology sales
Certification in sales enablement or related disciplines
Experience with content management systems and digital asset management platforms
Knowledge of adult learning principles and instructional design
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.
The base salary range for this position in is $120K-$165K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
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What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth. We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
