Confido is the AI infrastructure powering CPG brands from deduction to production plan. We unify cash application, deductions, disputes, trade promotion management, forecasting, demand planning, and analytics in one integrated platform. The result: measurable time savings, smarter top- and bottom-line decisions, and the speed to scale.
Confido is trusted by 200+ brands managing $20B+ in revenue, including OLIPOP, Simple Mills, Dr. Squatch, Tropicana, and more.
We’ve achieved best-in-class growth and recently raised a $15M Series A led by Footwork Ventures and Y Combinator to accelerate our momentum.
Today, we sell 2 products: (1) an accounting automation product that helps brands automate more than 1 million transactions a year and (2) a forecasting product that helps brands forecast more than $1B in retail sales.
Confido will grow more than 4x this year, while growing headcount by 2x. Our SDR team will be the engine behind this growth - generating leads with empathy, intelligence and grit while gaining the skills necessary to be a key source of talent for Account Executive and other roles throughout the business
What you’ll DoTeam Leadership, Coaching and Mentorship: Hire, onboard and manage a team of Sales Development Reps. Maintain strict standards of execution and accountability while preparing your team for their future
Pipeline Generation: Hit and exceed team-wide pipeline targets by building and managing scalable outreach programs
Hands-on contribution: Roll up sleeves and carry an individual pipeline goal to serve as an example for your team
Relevant experience: 4+ years in B2B sales or sales development with at least 2 years of management
Outbound excellence: Proven ability to hit pipeline targets in a startup environment
Passion for coaching and development: You derive energy from coaching and have a track record of successful performance management. Your direct reports win and get promoted
Demonstrated closing success: At least one year of successful closing experience
A builder: You have successfully built outbound programs from scratch
What you can expect
$160K - $180K base salary + uncapped commission → $225K - $250K OTE
0.1 - 0.3% equity
Fully paid healthcare
Based full time in our NYC office with regular travel
Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- 4+ years in B2B sales or sales development
- At least 2 years of management experience
- Proven ability to hit pipeline targets
- Success in closing sales
- Experience building outbound programs
Confido Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Confido and has not been reviewed or approved by Confido.
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Fair & Transparent Compensation — Pay is positioned as top‑decile with explicit base‑salary ranges publicly listed for multiple New York roles, and employer materials highlight compensation transparency. Feedback suggests candidates can anchor expectations on concrete ranges at various levels.
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Equity Value & Accessibility — Equity is consistently included alongside cash in role descriptions, with publicly shared grant ranges for certain positions and leadership roles noting meaningful ownership. This framing indicates ownership is a standard, visible component of total compensation.
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Healthcare Strength — Healthcare is described as company‑covered across medical, dental, and vision, and several postings specify fully paid healthcare. This signals strong employer subsidy for core health coverage.
Confido Insights
What We Do
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.
