Director, Sales Development

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London, Greater London, England, GBR
Hybrid
Artificial Intelligence • Cloud • Software
Vercel is the platform where humans and AI agents build, ship, and scale software together.
The Role
About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

We are seeking a “Director of Sales Development, EMEA” to build, scale, and lead our EMEA SDR organization. This role is ideal for a seasoned leader with deep experience creating outbound programs, developing talent, and driving meaningful pipeline across multiple regions. You will be responsible for setting the strategy, building operational excellence, and developing leaders who empower SDRs to engage CTOs, CIOs, technical stakeholders, developers & engineering leaders at the world’s most innovative enterprise companies.

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:
  • Build, scale, and manage an EMEA SDR team
  • Recruit, train, and develop SDRs to consistently exceed pipeline targets
  • Design and implement outbound strategy, processes, and enablement programs to drive top-of-funnel excellence
  • Establish and monitor KPIs, providing visibility into performance and pipeline contribution for executive leadership
  • Partner closely with Sales, Marketing, and Operations leadership to ensure alignment and pipeline coverage
  • Foster a culture of coaching, feedback, and professional growth across the team
About You:
  • 5+ years of leadership experience in SaaS sales, with a proven track record of building and scaling SDR teams in EMEA
  • Demonstrated success in leading managers and SDRs across multiple geographies
  • Having a track record of promoting SDRs into quota carrying roles
  • Strong background in creating outbound programs, driving pipeline, and partnering with enterprise sales leadership
  • Deep understanding of SDR metrics, reporting, and performance management
  • Excellent coaching, communication, and organizational skills
Bonus If You:
  • Leading SDR organizations in high-growth environments
  • Sales technology (Salesforce and Outreach preferred)
  • Building and scaling SDR operations across multiple regions in EMEA (and APAC optional)
Benefits:
  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
  • Flexible Time Off.
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The London base pay range for this role is £210,000 - £266,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.


What the Team is Saying

Logan Liffick
Jay Gengelbach
Jeanne Dewitt Grosser
Logan Liffick
Jay Gengelbach
Logan Liffick
Logan Liffick
Guillermo Rauch
Guillermo Rauch

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The Company
HQ: San Francisco, CA
Year Founded: 2015

What We Do

From solo developers building their first app to large enterprise teams if it needs to be fast, reliable, and beautifully built, it runs on Vercel. Our platform powers millions of deployments a day. We started with a simple belief: the web should be fast for everyone, everywhere. That belief became Next.js. Then a platform. Then the infrastructure layer for the AI-native web. We are backed by the amazing team at Accel and CRV, and we're headquartered in San Francisco.

Vercel Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Vercel is a remote-friendly company. Some roles are in-office (SF, NYC and others), and some are fully remote. For the right candidate, flexible arrangements are available, supported by home office and wellness stipends.

Typical time on-site: Flexible
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