Director, Sales Development EMEA

Posted 12 Days Ago
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Dublin, IRL
In-Office
130K-255K Annually
Expert/Leader
Cloud • Software
We are powering progress for our customers in the construction industry by connecting them on a global platform.
The Role
Leads Procore’s EMEA sales development strategy, prospecting programs, pipeline forecasting, sales academy, career pathways, and leadership development. Manages Senior Managers and partners with Sales, Marketing, RevOps, Enablement, and executive leadership to scale SDR teams, improve conversion and territory coverage, develop talent, and exceed regional revenue targets.
Summary Generated by Built In

We’re looking for a Director, Sales Development to lead the development and refinement of Procore’s inbound and outbound prospecting strategy across EMEA. In this role, you’ll partner closely with Marketing, Sales Leadership, Enablement, and Customer Experience to drive opportunities, increase revenue, and consistently exceed targets.

As a Director, Sales Development, you’ll use your strategic leadership, pipeline management expertise, and regional vision to scale our sales development engine. Leading through a team of Senior Managers, you’ll mentor and empower your leaders, implement high-impact sales programs, and build a world-class sales academy that develops, trains, and promotes high-performing talent across EMEA. You will be accountable for the design, development, and implementation of Procore’s EMEA sales development strategy while fostering a high-performing, inclusive team environment.

This role will report to the SVP General Manager EMEA, and will be based in our Dublin office. We’re looking for someone to join us immediately.

What You'll Do:

  • Build a Premier Sales Academy: Design and scale structured training, onboarding, and continuous learning programs that position the SDR organization as the primary engine for developing sales talent across EMEA

  • Define Clear Career Pathways: Establish transparent progression frameworks and promotion pathways for reps and managers to drive internal mobility, performance, and long-term retention.

  • Lead Second-Line Strategy: Direct, coach, and empower Sales Development Leaders to scale high-performing, multi-tiered SDR teams across EMEA.

  • Define Pan-EMEA Prospecting: Own and refine the regional inbound and outbound pipeline strategy across all EMEA territories and market segments to consistently exceed targets.

  • Executive Forecasting & Alignment: Lead weekly pipeline forecasting and deliver data-driven strategic insights directly to the SVP & GM of EMEA and global sales leadership.

  • Drive Cross-Functional Synergy: Partner closely with Marketing, Sales Leadership, Enablement, and RevOps to optimize campaign execution, lead flow, and territory coverage.

  • Cultivate Talent & Leadership Bench: Establish coaching and career development frameworks for your Organisation to drive Career mobility and build a robust leadership pipeline.

  • Participate in Business Reviews: Lead the SDR organization's contributions in regional QBRs and MBRs, aligning team objectives with overall company revenue goals.

  • Foster Culture & Accountability: Build an inclusive, energetic, and high-accountability environment that attracts, retains, and inspires top-tier talent across EMEA.

What We're Looking For:

  • Talent Architect & Academy Builder: Proven track record of designing structured sales training programs, career progression frameworks, and consistently graduating SDR talent into quota-carrying sales roles

  • Proven Leadership Scale: 10+ years of progressive sales development leadership in high-growth SaaS environments, including 5+ years of second-line management experience successfully leading and developing Senior Managers.

  • Executive GTM Ownership: Track record of partnering directly with General Managers and Global Sales VPs to design multi-year pan-EMEA GTM strategies, manage headcount models, and scale pipeline across complex international markets

  • Executive Presence & Influence: Proven ability to partner as a peer with VPs of Sales and Marketing Directors, presenting forecasting and pipeline models to senior leadership.

  • Talent Development & Mobility: Success in building strong leadership benches by hiring, coaching, and promoting SDR Managers and front-line reps into elevated roles.

  • Analytical & Pipeline Mastery: Deep expertise in pipeline frameworks, conversion metrics, and leveraging data to optimize rep productivity and territory coverage.

  • Cross-Functional Alignment: Track record of collaborating with Marketing, RevOps, and Enablement to align GTM strategies, campaign execution, and lead management.

  • Tech Stack & Methodology Knowledge: Strong foundation in modern sales development methodologies and modern prospecting tech stacks (e.g., Salesforce, outreach platforms, AI tools).

  • Education & Business Acumen: Bachelor’s degree or equivalent practical leadership experience driving high-growth international revenue targets.

Additional Information

Base Pay Range:

129,746.40 - 178,401.30 EUR Annual

On Target Earning Range:

185,352.00 - 254,859.00 EUR Annual

This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Skills Required

  • 10+ years of progressive sales development leadership experience in high-growth SaaS environments
  • 5+ years of second-line management experience leading and developing Senior Managers
  • Experience designing structured sales training programs and career progression frameworks
  • Track record of graduating SDR talent into quota-carrying sales roles
  • Experience partnering with General Managers and Global Sales VPs on pan-EMEA go-to-market strategies
  • Experience managing headcount models and scaling pipeline across complex international markets
  • Executive presence and ability to present forecasting and pipeline models to senior leadership
  • Success hiring, coaching, and promoting SDR Managers and frontline representatives
  • Deep expertise in pipeline frameworks, conversion metrics, rep productivity, and territory coverage
  • Experience collaborating with Marketing, Revenue Operations, and Enablement on go-to-market execution
  • Knowledge of modern sales development methodologies and prospecting technology stacks
  • Experience with Salesforce, outreach platforms, and AI tools
  • Bachelor's degree or equivalent practical leadership experience

Procore Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procore Technologies and has not been reviewed or approved by Procore Technologies.

  • Healthcare Strength Health coverage includes an Anthem Blue Cross PPO with broad coverage and low premiums, alongside dental, vision, disability, and life insurance. Mental‑health resources and a wellbeing stipend further support overall care.
  • Leave & Time Off Breadth A values‑driven, non‑accrual PTO approach, 12 paid holidays, and an annual company‑wide Wellness Week indicate generous time‑off options. Hybrid/remote flexibility is also highlighted in many roles and locations.
  • Parental & Family Support Fertility benefits (e.g., via Progyny on some plans) and cash support for adoption and surrogacy are available for eligible U.S. employees. Paid parental leave and structured return‑to‑work programs are also described.

Procore Technologies Insights

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The Company
HQ: Carpinteria, CA
4,500 Employees
Year Founded: 2002

What We Do

At Procore Technologies, we’re collectively building towards what’s next for our employees, industry, customers, and global communities. Our cloud-based construction management software streamlines the entire lifecycle of a construction project, connecting field and office teams, centralizing data to mitigate risks, providing real-time financials, and more to help clients efficiently build everything from skyscrapers to hospitals to airports. Procore was founded in 2002, and we’ve since grown into a global company of groundbreakers working throughout North America, EMEA, and APAC. Coming together from across diverse backgrounds to be our best, we embrace a culture of ownership and excellence that gives our teams the tools to grow and thrive as they shape their careers – and the Procore of tomorrow. To learn more about Procore and how you can build what comes next for your career, visit us at https://careers.procore.com/.

Why Work With Us

We make each other better at Procore. Here, your career is not pre-defined and it can take many paths. While you own your career, we provide you with the support and opportunities to help you succeed. You can help us transform an industry while you are transforming your career.

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