Director Sales, Commercial Lines

Posted Yesterday
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Expert/Leader
HR Tech • Insurance
The Role
Own the Commercial Lines P&L, go-to-market strategy, sales team, insurer and reinsurer partnerships, product and pricing initiatives, cross-selling, and board reporting. Build a scalable commercial insurance practice across Property, Liability, Marine, Engineering, Cyber, and Motor while achieving premium, brokerage, retention, productivity, and profitability targets.
Summary Generated by Built In
About the role

Nova is India's fastest-growing B2B benefits and insurance broker. Commercial Lines is our next major growth chapter, and we're building it into a full-stack practice across Property, Liability, Marine, Engineering, Cyber, and Motor.

As Director of Sales, Commercial Lines, you own the strategy, the P&L, and the team that gets us there. This is a build-from-the-front role for an industry leader who has run a Commercial Lines book at scale and now wants to do it inside a profitable, tech-led broker.

What you'll own
  1. P&L for Commercial Lines. Annual NB premium, retention, brokerage, EBITDA contribution.
  2. GTM strategy. Define the ICP, segmentation (enterprise / mid-market / SME), pricing posture, and partnership architecture.
  3. Team. Build and lead a team of business development managers 
  4. Insurer partnerships. Own senior relationships across the top 10 insurers and key reinsurance markets. Negotiate panel terms and bespoke programmes.
  5. Product and pricing. Partner with underwriting to launch new lines (Cyber, D&O, Trade Credit, Surety) and sharpen pricing intelligence.
  6. Cross-sell with EB. Define how the Commercial Lines team partners with EB Relationship Managers to convert the existing 1,000+ client base.
  7. Reporting. Drive monthly business reviews with the founders and board.
KPIs
  1. Annual NB premium and brokerage targets for Commercial Lines
  2. 95%+ retention on the existing book
  3. Team productivity: premium per BDM, win rate, sales cycle length
  4. Hiring quality and retention within the Commercial Lines team
  5. Insurer placement TATs and quality of market access
Compensation
  • Fixed: Good compensation, Negotiable based on experience and current book
  • Variable: tied to P&L outcomes, uncapped
  • Meaningful ESOPs
Why Nova
  • Greenfield at scale. Commercial Lines inside Nova is a startup with distribution attached. You shape the function.
  • Tech leverage. Our platform handles policy ops, claims, and renewals so the sales team sells.
  • Founder access. Direct lines to leadership. Quick decisions, no committees.
  • Real ownership. ESOPs that matter and a P&L that's yours to run.


Requirements
What we're looking for
  • 15+ years in Commercial Lines, with at least 5 years in a leadership role at a top broker, insurer, or insurtech
  • Has personally built or run a Commercial Lines book of ₹100 Cr+ in annual premium
  • Deep technical breadth across Property, Liability, Marine, Engineering, Cyber, and Motor
  • Track record of building and retaining high-performing sales teams
  • Senior insurer and reinsurer relationships across India, and ideally one of London / Singapore / Dubai markets
  • Strong communicator; comfortable in front of CXOs, boards, and insurer leadership
  • Bonus: experience with M&A insurance, large cross-border programmes, or captives


Benefits
Health insurance, Accident insurance for family
Annual Health Check-ups
Mental wellness support
Esops

Skills Required

  • 15+ years of experience in Commercial Lines
  • At least 5 years in a leadership role at a top broker, insurer, or insurtech
  • Personally built or run a Commercial Lines book of ₹100 Cr+ in annual premium
  • Technical breadth across Property, Liability, Marine, Engineering, Cyber, and Motor
  • Track record of building and retaining high-performing sales teams
  • Senior insurer and reinsurer relationships across India
  • Relationships in at least one of the London, Singapore, or Dubai markets
  • Strong communication skills with CXOs, boards, and insurer leadership
  • Experience with M&A insurance, large cross-border programmes, or captives
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The Company
118 Employees
Year Founded: 2020

What We Do

Nova Benefits is an India-based B2B insurance broker and employee benefits platform building an employee health and wellness solution for businesses. The company partners with employers to provide teams access to high-quality healthcare, using technology to deliver benefits at scale. Its platform supports insurance and wellness programs while reducing HR administration, and serves more than 500 corporate clients across India.

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