Director of Sales - The Alexander

Posted Yesterday
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Indianapolis, IN, USA
In-Office
Senior level
Food • Hospitality
The Role
Leads hotel sales strategy and team performance for The Alexander, driving group, corporate, association, and social business. Responsibilities include prospecting, account development, revenue and pricing collaboration, forecasting, market analysis, client presentations, community networking, and cross-functional coordination with revenue management, catering, food and beverage, marketing, and operations. The role also recruits, coaches, and motivates the sales team while maximizing occupancy, ADR, RevPAR, profitability, and repeat business.
Summary Generated by Built In

About Coury Hospitality

We are experts in lifestyle, boutique hotels and restaurants. We create memories, bring dreams to life, and deliver unmatched moments around every corner. From the moment of arrival, guests are met with personalized and thoughtful service. We believe great hospitality starts with our people, our Curators, who bring energy, creativity, and care to every guest interaction. This is where you can be yourself and truly succeed. Join our team of innovators!

About The Alexander

Located in the heart of downtown Indianapolis, The Alexander, Autograph Collection is a distinctive boutique hotel where contemporary art, innovative design, and exceptional hospitality come together. Featuring 209 thoughtfully designed guest rooms and suites, more than 16,500 square feet of flexible meeting and event space, and a multi-million-dollar collection of commissioned artwork, The Alexander offers a truly unique guest experience. From creative dining and cocktails at Plat 99 to memorable meetings, weddings, and celebrations, the hotel brings art and hospitality to life in unexpected ways. Situated in the vibrant CityWay neighborhood near Gainbridge Fieldhouse, Lucas Oil Stadium, and the Indiana Convention Center, The Alexander offers an exciting opportunity to represent a property that celebrates creativity, individuality, and a strong connection to its community.

You should join our team if you believe...

  • That great salesmanship is about building meaningful relationships, understanding client needs, and creating experiences that exceed expectations.
  • That every hotel has a story worth telling, and the best sales leaders know how to turn that story into a compelling reason to book.
  • That strong sales performance comes from a combination of creativity, strategic thinking, proactive business development, and consistent follow-through.
  • That people come first, whether you're developing your sales team, building client partnerships, or collaborating with fellow Curators.
  • That every meeting, event, corporate stay, and social celebration is an opportunity to create an unmatched moment.
  • That sales, revenue management, marketing, and operations should work together to maximize opportunities and deliver exceptional results.
  • That being an active member of the local business and hospitality community creates lasting partnerships and new opportunities.
  • That a winning sales culture is built on accountability, collaboration, continuous improvement, and a genuine passion for hospitality.

You're a great fit for this role if you love...

  • Leading, coaching, and developing a high-performing Sales team that consistently achieves revenue goals and builds lasting client relationships.
  • Developing and executing strategic sales plans that drive group, corporate, association, and social business while maximizing hotel profitability.
  • Identifying new business opportunities through proactive prospecting, networking, market research, and relationship development.
  • Showcasing the unique personality, art, design, dining, and event experiences of The Alexander to meeting planners, corporate clients, and community partners.
  • Building strong relationships with existing accounts while identifying opportunities to increase production, loyalty, and repeat business.
  • Partnering with Revenue Management and hotel leadership to develop pricing strategies, manage business mix, and maximize occupancy, ADR, RevPAR, and group revenue.
  • Collaborating with Catering, Food & Beverage, and Operations teams to create seamless meetings, events, and guest experiences.
  • Analyzing market trends, competitive performance, sales activity, and production reports to identify opportunities and develop action plans.
  • Representing the hotel at industry events, trade shows, networking functions, client meetings, and community organizations.
  • Creating a positive, accountable sales environment where Curators are motivated to achieve results, share ideas, and continuously grow.

We're excited to have you join us because...

  • You bring proven hotel sales leadership experience and understand how to drive revenue in a competitive, full-service hospitality market.
  • You know how to develop a strategic sales plan, establish measurable goals, and translate business opportunities into results.
  • You have a strong understanding of group, corporate, association, and social market segments and how to develop business within each.
  • You are a relationship builder who knows how to establish trust, negotiate effectively, and turn first-time clients into long-term partners.
  • You understand that a distinctive boutique hotel requires a thoughtful, creative sales approach that showcases its unique character and experiences.
  • You bring strong financial and analytical skills and can confidently interpret sales forecasts, pace reports, market intelligence, and revenue performance.
  • You are comfortable partnering with General Managers, Revenue Management, Marketing, Catering, and Operations to align sales efforts with overall property goals.
  • You know how to recruit, coach, motivate, and hold a sales team accountable while creating a collaborative and supportive environment.
  • You communicate with confidence and professionalism and are comfortable presenting to clients, ownership groups, and senior leadership.
  • You are energetic, resourceful, and passionate about hospitality, with the drive to challenge the status quo and find new ways to grow the business.

Education and Experience

  • Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
  • Minimum of 5 years of progressive hotel sales experience, including supervisory or leadership responsibilities.
  • Previous experience as a Director of Sales, Associate Director of Sales, or Senior Sales Manager in an upscale, full-service, lifestyle, or boutique hotel preferred.
  • Experience with Marriott brands, particularly Autograph Collection or other distinctive lifestyle brands, preferred.
  • Proven success developing and executing sales strategies that drive group, corporate, association, and social business.
  • Strong understanding of hotel revenue management, pricing strategies, sales forecasting, market segmentation, and key performance indicators, including occupancy, ADR, and RevPAR.
  • Experience managing sales budgets, production goals, account strategies, and revenue forecasts.
  • Proficiency with hotel sales and catering systems, CRM platforms, Microsoft Office, and hotel reporting tools.
  • Strong negotiation, presentation, communication, organizational, and relationship-building skills.
  • Demonstrated ability to lead, develop, and motivate sales professionals while collaborating effectively across hotel departments.

Work Environment and Physical Requirements

  • This position is based on-site at The Alexander in Indianapolis, Indiana.
  • Ability to work throughout the property, including meeting spaces, guestrooms, restaurants, and public areas, while conducting site tours and client visits.
  • Ability to stand, walk, and move throughout the hotel for extended periods during events, site inspections, and client activities.
  • Ability to use computers, hotel sales systems, CRM platforms, and other business technology for extended periods.
  • Flexibility to work evenings, weekends, and occasional holidays as business needs require.
  • Ability and willingness to travel as needed for sales calls, trade shows, networking events, and business development opportunities.

Here's the Core of Coury Hospitality:

We have a place for you on our team if your passion is to curate UNMATCHED MOMENTS.

What else do YOU need to know...

This job posting is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant. We are an equal opportunity employer.

Skills Required

  • Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field
  • Minimum of 5 years of progressive hotel sales experience, including supervisory or leadership responsibilities
  • Previous experience as a Director of Sales, Associate Director of Sales, or Senior Sales Manager in an upscale, full-service, lifestyle, or boutique hotel
  • Experience with Marriott brands, particularly Autograph Collection or other distinctive lifestyle brands
  • Proven success developing and executing sales strategies for group, corporate, association, and social business
  • Strong understanding of hotel revenue management, pricing strategies, sales forecasting, market segmentation, occupancy, ADR, and RevPAR
  • Experience managing sales budgets, production goals, account strategies, and revenue forecasts
  • Proficiency with hotel sales and catering systems, CRM platforms, Microsoft Office, and hotel reporting tools
  • Strong negotiation, presentation, communication, organizational, and relationship-building skills
  • Ability to lead, develop, and motivate sales professionals while collaborating across hotel departments
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The Company
HQ: Irving, TX
403 Employees
Year Founded: 1986

What We Do

Coury Hospitality is a Dallas-based hotel and restaurant management and development company specializing in boutique and lifestyle hospitality. It operates hotels, restaurants, bars, and culinary and entertainment venues, providing hotel management, development, food-and-beverage operations, revenue management, and guest-experience services. The company partners with property owners to create distinctive spaces, deliver personalized service, and maximize property value across distinctive markets and brands.

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