RVOH is seeking an experienced and results-driven Director of Relationship Marketing to define and execute the consumer marketing strategy for Optum Now, with a focus on growth and retention. This leadership role will be responsible for accelerating distribution and known-user acquisition, as well as building a robust engagement and retention experience - all in support of building a better experience for consumers navigating their health journeys.
The Optum Now team is building an industry-leading consumer-first healthcare platform that serves data-driven, digital experiences to enable consumers’ to access the right information, care, products, and services at the right time, bringing differentiated value to the lives of millions of people.
On this team you will work with modern technologies to integrate health information, coaching, marketplace, provider information into a consumer-focused web application that changes how users connect, explore, and interact with health content.
As a pivotal Marketing leader, you will define and execute strategies to scale customer acquisition, leveraging a combination of technical expertise, financial metrics, and audience insights. You will work closely with key stakeholders across Product, Engineering, Data and Editorial, to ensure alignment with our broader Optum Now objectives.
This position offers a unique opportunity for a strategic and hands-on leader to shape the next phase of our growth, from how we acquire, engage, and retain members through strategic, data-driven initiatives.
Reporting to the VP of RVOH Relationship Marketing, this is a highly visible and high priority role.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
250 Park Ave South, New York, NY 10003
- Develop and execute comprehensive acquisition strategies to drive growth, focusing on both paid and organic channels.
- Work closely with executive teams to align marketing efforts with product, growth, and operational goals.
- Manage and optimize acquisition funnels, targeting new audience segments, testing, and optimizing campaigns to maximize conversion.
- Lead - and continue to grow - a high-impact team of marketers while remaining execution-focused and tactical.
- Build and optimize automated journeys, ensuring the right message reaches the right person at the right time.
- Dive deep with prod, eng, and data teams on our data architecture, infrastructure, and integrations between platforms to ensure seamless scalability and accurate reporting.
- Define annual roadmaps and set functional level goals to measure progress & success
- Articulate and evangelize a comprehensive, data-backed strategy that sets aggressive goals, supports business priorities and paints an inspiring picture of growth potential
What We’re Looking For
- 10+ years of experience in growth marketing or related functions, within a fast-paced, consumer-facing business.
- Expertise across organic and paid digital marketing, lifecycle marketing, partnerships and distribution.
- 5+ years in a leadership capacity, with experience building and managing high-performing teams as well as leading by influence across multiple organizations.
- Proven ability to develop and execute growth strategies that scale across multiple platforms and teams.
- Exceptional communication skills, with the ability to clearly convey strategic insights, results, and recommendations to senior leadership.
- Extensive experience with acquisition funnels, marketing tech stacks, data pipelines, and A/B testing to optimize marketing efforts.
- Proven ability to manage budgets, allocate resources efficiently, and make data-driven decisions to maximize growth investments.
- Strong analytical skills and comfort working with data and reporting in a metrics-driven environment
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $131,350.00 - $170,000.00 plus bonus
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
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What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey. The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year. Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing. Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health. RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
