Director, Public Relations

POSITION SUMMARY:

Director, Public Relations oversees PR strategies across all mediums, develop and implement international PR plans that build awareness and drive demand for Melco.

PRIMARY RESPONSIBILITIES:

• Support line manager to come up annual communication strategy and plan for Melco properties in Macau, with focus on PR category
• Work with Melco Group PR team to ensure consistent storytelling and support executive interview pitch and implementation
• Work with line manager to pitch interview opportunities for property presidents and chefs per business request
• Build, manage and support brand relationships with journalists, celebrities and agents for high visibility of Melco
• Lead team and agencies to come up qualified press releases on time to ensure positive PR exposure according to aligned communication calendar
• Generate positive PR exposure for various campaigns
• Lead team and agencies to come up management speech, MC scripts, interview Q&A, management briefing book, etc. according to aligned communication calendar
• Lead planning and implementation of PR events
• Support internal communication by working with line manager and Group PR team
• Support line manager to enhance relationship with local government officials, including but not limited to MGTO, ICM, etc.
• Work with Social Media team, Media team, Digital team, etc. to enhance integrated communication and maximize impact
• Be responsible for PR budget forecast, planning, monitoring and optimization to ensure spending efficiency
• Demonstrate a commitment to build PR talents pool through recruitment & coaching

KEY PERFORMANCE INDICATORS:

• Media Relationship in key markets, including but not limited to Mainland CN, HK S.A.R, MO S.A.R, Taiwan China, Korea and Thailand
• Annual PR clippings, especially in tier 1 and 2 media’s penetration
• Interview pitch for property presidents and support to Melco executive’s interview pitch
• Media coop planning, implementation, and deliverables upon alignment with line manager for various campaigns

QUALIFICATIONS:

Experience

Successful candidates will have 10-15 years of relevant work experience within PR category in luxury retail, car, travel, entertainment, hospitality industry.  In addition, candidates must be able to demonstrate success in proactively responding to a dynamic market.

Education (please indicate minimum and preferred academic requirements)

• A bachelor’s degree or above of relevant fields.

Skills / Competencies

• Speak and write fluent English is a must, Cantonese or Mandarin as a plus
• Candidate must have a well-developed and mature presentation style.
• Previous experience working in Asian markets is a plus
• Strong negotiating and confrontation skills
• Should possess excellent leadership capabilities and charisma skills to influence, inspire and motivate key stakeholders and employees around a single vision.
• Have exceptional intellectual, professional, and interpersonal agility with strong analytical and problem-solving skills.
• Work collaboratively and communicate effectively with senior management team.
• Work in a fast-paced, busy, and somewhat stressful environment.
• Have a well-groomed, professional appearance.