Director – Programming Strategy & Insights (Content Strategy), Hindi Movies

Key Responsibilities

• Will be responsible for handling the 3 FTA channels of JioStar Hindi Movies Network.
• Will have to manage a team and ensure all the ratings related targets are met. 
• Total responsibility of managing the FPC and everything that goes on these channels right from promos to movies.
• Act as a liaison with various teams such as sales, marketing, operations, etc. and maintaining regular engagement with the Sales team to identify and support monetization opportunities around FTA slots and special programming properties.
• Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
• Developing a plan to leverage key opportunities and combat threats to maximize viewership by leveraging data from multiple sources to generate actionable insights.
• Strengthening FTA programming strategy by leveraging the movie library effectively, aligning content ratings and title selection with the target audience to enhance viewership and channel performance.
• Identify key growth levers, develop strategic solutions, and track business health metrics to maximize viewership.
• Work closely with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to deliver AOP-aligned outcomes.

Skills & Attributes for success

• Deep consumer understanding
• Passion for movies
• Analytical & interpretation and communication skills
• Ability to deliver on strict timelines
• Basic Knowledge of Excel & Power-point
• Knowledge of BARC terms and software
• Comfortable working with large volume of data
• Experience in managing a team
• Experience of managing senior business stakeholders 

Preferred Experience

• 12 to 15 years of programming experience
• Strong affinity and POV on content
• Knowledge of TV viewership metrics